by Colin Walsh | Feb 16, 2023 | law firms, Multimedia Marketing, Social media marketing
Growth is essential to the longevity of a successful law firm and a positive first impression is essential for growth. As prospects search for the right legal practice, they are largely swayed by their initial perception of a firm. These first moments can make or...
by Colin Walsh | Feb 9, 2023 | Intake Software
Your law firm puts a lot of money and resources into a successful client intake process. You have implemented a top-notch marketing strategy, you ensure that inquiries are answered quickly, you maintain a robust email drip campaign, and you know how to nurture your...
by Colin Walsh | Feb 2, 2023 | Intake Software, Legal Software
The client intake process involves the first interactions between a law firm and potential clients. It establishes a foundation for a relationship that can either be extremely positive or prohibitively negative, depending on the experience provided. Unfortunately, far...
by Colin Walsh | Jan 25, 2023 | CRM Software
Marketing automation involves the use of software to handle tasks related to law firm marketing goals. Through advanced technologies, such as Artificial Intelligence (AI), automation helps law practices streamline the numerous aspects of marketing with minimal direct...
by Colin Walsh | Jan 17, 2023 | Click-to-Call, law firms, Lead Conversion
When was the last time you took a good look at your law firm’s marketing content? If it’s been a while – or never at all – the start of a new year offers a perfect opportunity for some careful consideration and strategic changes. Keep reading to learn the...
by Colin Walsh | Jan 11, 2023 | CRM Software, law firms
If growth is a priority for your law firm in 2023, the latest legal marketing trends can be incredibly useful in helping you stay competitive in a crowded legal marketplace. A well-informed marketing plan considers what potential clients need, want, and expect from...
by Colin Walsh | Jan 4, 2023 | Multimedia Marketing, Social media marketing
With 2023 right around the corner, law firms cannot afford any delays when it comes to securing new clients. They need marketing strategies that attract prospects, nurture leads, and promote successful conversions. Enter law firm marketing automation. As a key part of...
by Colin Walsh | Dec 28, 2022 | Social media marketing, video marketing
It’s hard to believe that 2022 is coming to an end. But before the New Year’s celebrations begin, let’s take a look at the trends that dominated legal marketing in 2022 and consider how they can help your law firm in the year ahead. Keep reading for six of last year’s...
by Colin Walsh | Dec 19, 2022 | CRM Software
For most law firms, a successful 2023 will mean positive case outcomes, increased profits, and sustainable practice growth. Luckily, there is one comprehensive tool that goes a long way in helping your firm achieve all the above. With Client Relations Management (CRM)...
by Colin Walsh | Dec 15, 2022 | Multimedia Marketing
Marketing analytics are business metrics that evaluate the performance and success of your law firm marketing plan. They provide you with the necessary data to undertake critical analysis, answer important questions, and make strategic changes where appropriate. This...