The performance of every law firm function should be assessed on a regular basis, and that includes marketing. Key Performance Indicators (KPIs) of law firm marketing efforts are some of the most significant measures of success because they examine your firm’s ability...
If profitable law firm marketing is on your 2022 resolution list, client resource management (CRM) software is the solution you need to manage customer relations and fuel all of your marketing efforts. With useful functions like streamlined operations, lead tracking,...
From the start of the millennium, texting became one of the most instant methods of maintaining personal and professional contact. Commonly viewed as an efficient alternative to the phone call or email, the preference for texting has skyrocketed, particularly among...
Every lead is a business opportunity for your firm, so it’s essential to have a system in place that adequately manages your leads and maximizes the potential for new firm business. Lead management provides the fuel for your firm’s marketing needs and without it, the...
The first meeting with a potential law firm client is about much more than introductions. It is also about setting expectations and valuable information gathering. Lead meetings give clients an opportunity to learn more about the law firm, while also getting a sense...
Attorneys typically place a lot of focus on attracting and securing new clients, but not every client is a good match for your law firm. Unreasonable expectations and shaky finances can be warning signs for future conflicts, so it’s important not to ignore them....
