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Today’s Legal Clients Want Text E-sign

Posted by: Daniel Jacobs In: Uncategorized 21 Feb 2017 Comments: 0

Today’s Legal Clients Want Text E-sign
By Daniel S. Jacobs, Law Ruler

The pen was invented in 1827. Your competitors are *not* using a pen to sign new clients. Why are you?
Law Ruler now features text e-sign so you can take that competitive edge in your legal case intake process and sign more new clients. E-sign is mightier than the pen…

As the fastest way to connect with customers, SMS text messages are perfect for delivering time sensitive information, such as retainers and authorizations. Texting through mobile devices is fast replacing email and phone calls to the current generation of prospective clients as the preferred mode of communication.

A law firm’s communication with clients is the axis of the attorney-client relationship. SMS text messages are read 98% of the time by today’s tech-savvy clientele. Text messaging is a discrete and immediate messaging choice in situations where an urgent message must be quickly received, or acted upon, for example: e-signing retainers.

The value added to the law firm is palpable. Clients are kept up to date, and the firm does not spend valuable time or resources on routine queries, and wondering if their message was read.

Create retainers with client data filled out, in seconds
Get client signatures while you have them on the phone
Sign more clients than ever before
Try Law Ruler text e-sign today!
Compatible with most major practice management

Law Ruler’s automated SMS Text Messaging Market Automation will send, receive, and let your firm reply to texts saving significant time in following up with ongoing client interactions. By picking a local or toll-free number, over thirty turnkey text campaigns are turned on in your area. The award-winning follow-ups, E-signs and appointment reminders will deliver content to your law firm’s clients where they will see it right away. By determining whether you are getting the value for your money as a firm, your messages need to reach the client via a medium and the convenience that they want. Law Ruler adds the UBER EFFECT to your law firm’s outreach program. Because potential clients want to be reached now, when you include texting in your arsenal of communication, the client – 80% of whom are reaching out via their smart phone, will stop searching for firms and choose yours because of convenience – a priority in the world today.

To learn more about Law Ruler text e-sign, legal CRM, legal case intake, and marketing automation, please click here to start your live demo now or call 1-954-371-2300.

How to Create Uber-like Interactions at Your Law Firm

How to Create Uber-like Interactions at Your Law Firm
By Daniel S. Jacobs, Law Ruler

Potential Clients shop for a lawyer’s services within five minutes as they would an Uber ride, and if you are not there to provide on-demand interactions, then someone else will be. There are many instances when waiting several hours, or even a day or two for a lawyer to be reply to a potential client with on-demand interactions, will have a negative impact on the firm’s lead conversion.

To have an Uber-like interaction process in place in your firm, a lawyer or their intake/support staff must be available quickly so the potential client does not go elsewhere. Immediacy goes a long way in converting potential clients into paying clients. Quick connections to suitable lawyers are far more beneficial than a prolonged search for that perfect attorney. It is for this exact reason that potential clients are contacting between 4 and 5 different law firms when they have a legal problem, and it is a critical issue that requires an automated intake solution, Law Ruler.

There are many competitors in the legal market who are not beating you in quality but rather in expediency and the perceived availability of the lawyer with a technology-centric approach. An on-demand, automated intake process with human interaction, like the Uber driver gives you, provides the needed availability to make it more convenient for the client. Ease and affordability drives the millennial consumer and it is a formula that is winning in the business marketplace. The implementation of Law Ruler legal CRM software can take control over straightforward intake tasks affording ease of availability in your office, allowing paralegals and intake specialists to efficiently change the fortune of the firm and provide on-demand intake to callers and web-based leads.

These types of solutions can be implemented to the benefit of all concerned by connecting people and businesses with legal problems to easily accessible lawyers. The legal profession should not however, become out of touch with what the public need most: on-demand services at a fixed rate. That is not to say that services should be compromised. It is in no one’s interest for attorneys to become irrelevant leaving the legal profession to amateurs. Like the taxi driver, a lawyer provides a useful service but at the same time, like that same driver he is sabotaging himself through a delivery service that is becoming irrelevant. The Uber model has come up with a better way to be accessible to the public, and Law Ruler has made this type of delivery model available to law firms for automating their intake process. The legal profession should as well.

To learn more about Law Ruler legal CRM, legal case intake, and marketing automation, please click here to start your live demo now or call 1-954-371-2300.

4 Mission-Critical Marketing Hacks They Didn’t Teach You in Law School (Part I)

4 Mission-Critical Marketing Hacks They Didn’t Teach You in Law School (Part I)

You are probably like most… and wondering why they don’t teach you how to run a law firm *and* do marketing in law school. It takes sooooooo much effort to get your phones to ring, to get leads from your website/social media. Now, you are either starting to see the signs of life, or you are doing a lot of volume, but for some reason, you feel like you aren’t doing as well as you thought you would be…

To “nail it,” you need to invest in the latest trends and one of these is lead conversion and legal case intake software.

This is where you have systems in place to give quality interactions so you don’t hemorrhage potential clients daily… how hard do you work to get referrals and how much $ do you invest to get calls/web leads/live chat leads?

What potential clients now expect has evolved as more people are using mobile devices and they can call your office at any time, not just during your business hours…and they expect immediate service or they call 3-4 more law firms in minutes. Did you know that the average person calls between 4 and 5 law firms when they have a legal problem?

While you might be getting hundreds of calls at the office… this does not translate to success. In fact, you could be losing a lot of prospective leads if these callers are not getting the help they are looking for… immediately. How do you service everyone at one time and maintain quality? You have to provide “Uber-like” services and provide the equivalent of “1-Click service.”

Über-like Engagement for New Potential Clients

In order to provide this “1-Click service” you need to embrace lead conversion and legal case intake CRM software… it is new technology that is NOT part of your practice management apps.
Selecting the right legal case intake software is critical. Most legal case intake software or legal CRM vendors have only one or two out of several required components, and require costly integrations with outside providers to deliver anything close to Über-like Engagement. It’s important that you find the one that’s right for your firm. Law Ruler has everything in 1 solution.

1. Better ROI – Return on your Investment of Time and Money

If you are not tracking your legal intakes, then you are losing out on a great chance to improve your ROI. You need to check whether all your calls/web leads are being attended to professionally, that each caller gets follow-ups in the way they want them, text message, e-mail, phone calls, etc. In essence, you need to determine whether you are getting value for your money and deliver content in a medium that people want.

2. Improved Customer Relations

For a law firm, the most important thing is customer retention. There is no definitive answer to this question, but most sources say the answer is that it costs between 4 and 10 times more to acquire a new customer than it does to keep an existing one. Some sources say cost of acquiring a new customer is over 30 times that of keeping an existing one. You don’t want callers to think they have been ignored and this is one reason to invest in highly specialized legal intake software. Whether your clients are calling or posting on social media you need to know about it and the best approach is to deploy the best lead conversion and legal case intake software to stay abreast of all company mentions.

3. Evaluation of Conversion

The best marketing campaign are always evaluated regularly. Your lead conversion software CRM also needs such an approach to determine the rate of conversion. This helps you determine the success of your strategy and make changes if need be, whether they are in your org chart, your marketing campaigns, etc.

4. Cost-efficiency

Small law firms can now leverage technology to fight in a very competitive market with bigger companies. You might not have the resources to employ a 24/7 client services department but with legal case intake software you are able to keep overhead low and appear to be that large firm that you aspire to be someday.

Legal case intake tracking is an affordable tool to improve your ROI. This comes as a Godsend in a world where the cost of business operations keeps rising. You can now track every inbound call or web lead to guarantee better conversion and higher ROI.

Want to learn more about how to transform your law firm and start converting more calls/leads?

Please CALL 1-954-800-2204 to instantly start your demo.
This phone number will actually give you a demo of the *same* technology that we offer. Call the number and be amazed with how Law Ruler starts engaging you… Use Law Ruler’s proprietary technology to make your firm the “Uber-like” service provider of the legal world.