by Nick Apollo | Sep 23, 2022 | CRM Software, email marketing, Intake Software, law firms, Lead Conversion, Lead Nurturing
Email marketing campaigns have become increasingly popular within the legal marketing space. Firms use them to quickly provide numerous leads with the information they need to make informed decisions about their legal representation. But the fast pace of legal... 
by Nick Apollo | Sep 21, 2022 | Lead Conversion, Lead Nurturing
Sales funnels provide law firms with a strategy for attracting new prospects, nurturing leads, and driving conversion rates. The reference to a funnel provides a visual comparison for understanding the ultimate goal of this marketing tool. The sales funnel starts... 
by Nick Apollo | Sep 9, 2022 | CRM Software, law firms, Lead Conversion
How Virtual Receptionists Boost Law Firm Productivity Time and resources are hot commodities within a law firm environment. Attorneys and their staff members constantly juggle the responsibilities of providing legal services while also managing the basics of running a... 
by Nick Apollo | Sep 3, 2022 | email marketing, Intake Software
Successful law firms need sustainable growth, and that growth strategy should include comprehensive Client Relations Management (CRM) software. A CRM helps firms effectively identify and nurture viable leads to maximize conversion rates and drive profits. But many... 
by Nick Apollo | Aug 24, 2022 | Legal Software
Marketing needs can vary greatly from one industry to the next. What works wonders for a large sportswear retailer may prove far too complex for the average-sized law firm. Yes, they both need quality marketing services, but a closer look reveals some vastly different... 
by Nick Apollo | Aug 19, 2022 | CRM Software, email marketing, law firms, Lead Conversion, Social media marketing
Social media has increasingly become an acceptable and even necessary aspect of law firm marketing. For years, the legal industry dismissed these platforms as more social than business tools. Yet, as social media continuously evolved, so did its usage among law firms.... 
by Nick Apollo | Aug 12, 2022 | CRM Software, Intake Software, Lead Conversion, Lead Nurturing
The client intake process sets the tone for attorney-client relationships by crafting client expectations about the legal representation they will receive. Done correctly, it is the first step in a positive direction towards client satisfaction. But one misstep can... 
by Nick Apollo | Aug 3, 2022 | Lead Nurturing, Legal Software
Trust means everything within the practice of law. Leads want and need to feel assured that the law firm they choose will diligently work to advance their interests in a skilful and honest way. One of the best ways to build that trust is through referrals. Whether... 
by Nick Apollo | Jul 29, 2022 | CRM Software
Client retention is essential to consistent law firm growth. It represents a firm’s ability to keep clients satisfied with its delivery of legal services and loyal to its brand. That satisfaction keeps clients coming back to the firm for their legal needs and moves... 
by Nick Apollo | Jul 25, 2022 | CRM Software, email marketing, Lead Conversion, Lead Nurturing, Legal Software
Capturing new legal clients is no simple task. It requires a level of consistency, specification, and timeliness that many law firms just don’t have the resources to handle. Done manually, a comprehensive process can result in far too many nonbillable hours.... 