by Nick Apollo | Jul 14, 2022 | Intake Software, law firms, Lead Conversion
The Call to Action (CTA) is an essential, but often overlooked, part of any law firm marketing campaign. Even the most well-written content can fall flat without an effective CTA that prompts recipients to act. With a little planning and creativity, your firm can... 
by Nick Apollo | Jul 6, 2022 | email marketing, Lead Nurturing
Law firms cannot afford to take a “set it and forget it” approach when it comes to maintaining a successful email marketing campaign. Instead, they must take proactive steps to ensure that these campaigns are efficiently managed, reaching the right people, adding... 
by Nick Apollo | Jun 30, 2022 | video marketing
Content is king when it comes to law firm marketing. When done correctly, it gives your firm valuable credibility and provides prospects with the information they need to initiate engagement. For most law practices, content is showcased through website pages and blog... 
by Nick Apollo | Jun 22, 2022 | CRM Software, Intake Software
Many industries utilize case studies to enhance their marketing efforts. Business leaders see these tools as invaluable assets for helping potential customers better understand their businesses and the quality of services they provide. In recent years, the legal... 
by Nick Apollo | Jun 18, 2022 | CRM Software, Legal Software, Multimedia Marketing
Automation has become a valuable tool for law firms as they work to improve productivity and drive profits. By automating standard tasks, firms free up time and attention for more profitable ones while also enhancing their marketing efforts. Keep reading to discover... 
by Nick Apollo | Jun 8, 2022 | CRM Software, Intake Software, Lead Conversion, Lead Nurturing
Email marketing campaigns are an effective way to keep your law firm front and centre in the minds of prospective clients and leads. With a series of informative emails to current, previous, and future clients, your law firm can viably market in a cost-effective... 
by Nick Apollo | Jun 1, 2022 | Click-to-Call, CRM Software, Intake Software, Lead Conversion, Lead Nurturing, Legal Software
The pandemic affected the legal industry in a variety of ways, but one of the most lasting effects has been the expanded use of legal technology by law firms of all sizes and practice areas. Attorneys that once saw tech as an option they could do without, quickly... 
by Nick Apollo | May 20, 2022 | Lead Nurturing, Multimedia Marketing, website
Most law firms spend significant time and resources creating visually attractive websites, but even the most glossy and beautiful online presence can fall short if it fails to accomplish one very important goal – providing visitors with the information they need... 
by Nick Apollo | May 11, 2022 | Lead Nurturing, Legal Software, Multimedia Marketing, Multimedia Messaging, Text Messaging
In a landscape filled with law firms, a successful legal practice must maintain a vigorous marketing strategy to maintain a steady stream of prospects and leads. This post will highlight some of the marketing trends that law firms are utilizing in 2022. Keep reading... 
by Nick Apollo | May 3, 2022 | CRM Software, Intake Software
Why Law Firms Need a Dedicated CRM to Fix Common Intake Mistakes Practice management software has become a staple of legal practice, with more than 80% of law firms using some variation of this legal tool. It provides firms with a lifeline that organizes case... 