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Crafting a 2023 Law Firm Marketing Plan that Gets Results

Crafting a 2023 Law Firm Marketing Plan that Gets Results

by Nick Apollo | Nov 21, 2022 | CRM Software, Lead Nurturing

As the end of the year approaches, law firm leaders nationwide are crafting their strategies for profit and growth in the year ahead. And to truly drive that growth, a robust marketing plan must be part of the conversation. This post dives into the importance of a...
Automating Email Marketing with Law Firm CRM

Automating Email Marketing with Law Firm CRM

by Nick Apollo | Sep 23, 2022 | CRM Software, email marketing, Intake Software, law firms, Lead Conversion, Lead Nurturing

Email marketing campaigns have become increasingly popular within the legal marketing space. Firms use them to quickly provide numerous leads with the information they need to make informed decisions about their legal representation. But the fast pace of legal...
Content for Each Stage of the Law Firm Sales Funnel

Content for Each Stage of the Law Firm Sales Funnel

by Nick Apollo | Sep 21, 2022 | Lead Conversion, Lead Nurturing

Sales funnels provide law firms with a strategy for attracting new prospects, nurturing leads, and driving conversion rates. The reference to a funnel provides a visual comparison for understanding the ultimate goal of this marketing tool. The sales funnel starts...
Top Reasons Why Your Law Firm Needs Client Intake Software

Top Reasons Why Your Law Firm Needs Client Intake Software

by Nick Apollo | Aug 12, 2022 | CRM Software, Intake Software, Lead Conversion, Lead Nurturing

The client intake process sets the tone for attorney-client relationships by crafting client expectations about the legal representation they will receive. Done correctly, it is the first step in a positive direction towards client satisfaction. But one misstep can...
The Art of Cultivating Valuable Law Firm Referrals

The Art of Cultivating Valuable Law Firm Referrals

by Nick Apollo | Aug 3, 2022 | Lead Nurturing, Legal Software

Trust means everything within the practice of law. Leads want and need to feel assured that the law firm they choose will diligently work to advance their interests in a skillful and honest way. One of the best ways to build that trust is through referrals. Whether...
How Law Firms Benefit from Automated Lead Nurturing

How Law Firms Benefit from Automated Lead Nurturing

by Nick Apollo | Jul 25, 2022 | CRM Software, email marketing, Lead Conversion, Lead Nurturing, Legal Software

Capturing new legal clients is no simple task. It requires a level of consistency, specification, and timeliness that many law firms just don’t have the resources to handle. Done manually, a comprehensive process can result in far too many nonbillable hours....
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