by Nick Apollo | Sep 23, 2022 | CRM Software, email marketing, Intake Software, law firms, Lead Conversion, Lead Nurturing
Email marketing campaigns have become increasingly popular within the legal marketing space. Firms use them to quickly provide numerous leads with the information they need to make informed decisions about their legal representation. But the fast pace of legal...
by Nick Apollo | Sep 21, 2022 | Lead Conversion, Lead Nurturing
Sales funnels provide law firms with a strategy for attracting new prospects, nurturing leads, and driving conversion rates. The reference to a funnel provides a visual comparison for understanding the ultimate goal of this marketing tool. The sales funnel starts...
by Nick Apollo | Aug 12, 2022 | CRM Software, Intake Software, Lead Conversion, Lead Nurturing
The client intake process sets the tone for attorney-client relationships by crafting client expectations about the legal representation they will receive. Done correctly, it is the first step in a positive direction towards client satisfaction. But one misstep can...
by Nick Apollo | Aug 3, 2022 | Lead Nurturing, Legal Software
Trust means everything within the practice of law. Leads want and need to feel assured that the law firm they choose will diligently work to advance their interests in a skilful and honest way. One of the best ways to build that trust is through referrals. Whether...
by Nick Apollo | Jul 25, 2022 | CRM Software, email marketing, Lead Conversion, Lead Nurturing, Legal Software
Capturing new legal clients is no simple task. It requires a level of consistency, specification, and timeliness that many law firms just don’t have the resources to handle. Done manually, a comprehensive process can result in far too many nonbillable hours....
by Nick Apollo | Jul 6, 2022 | email marketing, Lead Nurturing
Law firms cannot afford to take a “set it and forget it” approach when it comes to maintaining a successful email marketing campaign. Instead, they must take proactive steps to ensure that these campaigns are efficiently managed, reaching the right people, adding...
