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Automating Email Marketing with Law Firm CRM
Email marketing campaigns have become increasingly popular within the legal marketing space. Firms use them to quickly provide numerous leads with the information they need to make informed decisions about their legal representation. But the fast pace of legal...
Content for Each Stage of the Law Firm Sales Funnel
Sales funnels provide law firms with a strategy for attracting new prospects, nurturing leads, and driving conversion rates. The reference to a funnel provides a visual comparison for understanding the ultimate goal of this marketing tool. The sales funnel starts...
How Virtual Receptionists Boost Law Firm Productivity
How Virtual Receptionists Boost Law Firm Productivity Time and resources are hot commodities within a law firm environment. Attorneys and their staff members constantly juggle the responsibilities of providing legal services while also managing the basics of running a...
Are You Maximizing Your Law Firm CRM?
Successful law firms need sustainable growth, and that growth strategy should include comprehensive Client Relations Management (CRM) software. A CRM helps firms effectively identify and nurture viable leads to maximize conversion rates and drive profits. But many...
Law Ruler or Salesforce: A Comparison in Legal Marketing Software
Marketing needs can vary greatly from one industry to the next. What works wonders for a large sportswear retailer may prove far too complex for the average-sized law firm. Yes, they both need quality marketing services, but a closer look reveals some vastly different...
Seven Tips to Upgrade your Law Firm’s Social Media Presence
Social media has increasingly become an acceptable and even necessary aspect of law firm marketing. For years, the legal industry dismissed these platforms as more social than business tools. Yet, as social media continuously evolved, so did its usage among law firms....