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Make 2023 the Year of Putting the Client First in Legal Client Intake
The client intake process involves the first interactions between a law firm and potential clients. It establishes a foundation for a relationship that can either be extremely positive or prohibitively negative, depending on the experience provided. Unfortunately, far...
How Automated Marketing Drives Law Firm Profitability
Marketing automation involves the use of software to handle tasks related to law firm marketing goals. Through advanced technologies, such as Artificial Intelligence (AI), automation helps law practices streamline the numerous aspects of marketing with minimal direct...
How to Refresh Your Legal Marketing Content for 2023
When was the last time you took a good look at your law firm’s marketing content? If it’s been a while - or never at all - the start of a new year offers a perfect opportunity for some careful consideration and strategic changes. Keep reading to learn the ins and outs...
2023’s Hottest Legal Marketing Trends
If growth is a priority for your law firm in 2023, the latest legal marketing trends can be incredibly useful in helping you stay competitive in a crowded legal marketplace. A well-informed marketing plan considers what potential clients need, want, and expect from...
Hit the Ground Running with Marketing Automation in 2023
With 2023 right around the corner, law firms cannot afford any delays when it comes to securing new clients. They need marketing strategies that attract prospects, nurture leads, and promote successful conversions. Enter law firm marketing automation. As a key part of...
What We Learned in Legal Marketing in 2022 (And How to Apply it to 2023)
It’s hard to believe that 2022 is coming to an end. But before the New Year’s celebrations begin, let’s take a look at the trends that dominated legal marketing in 2022 and consider how they can help your law firm in the year ahead. Keep reading for six of last year’s...