Law Ruler’s Legal Marketing Software Features
Automated Email Drip Campaigns
Heat up your leads by staying top-of-mind. Send prospective clients personalized, automated emails tailored to their needs.
Your leads will be guided along the path to engage, and nurture them into winning clients.
Text Message Marketing
98% of text messages are read by clients and prospects. Keep in touch by sending and receiving texts, emails, pictures, and videos.
This key communication tool is built directly into Law Ruler, meaning texts can be read and sent right from your computer by multiple users.
Voice Calling Campaigns
Send pre-recorded voice messages to further your marketing efforts or automate your follow-ups, freeing up much needed time. Law Ruler also features built-in call tracking and recording for inbound and outbound calls.
Streamline your processes by applying workflows that manage your leads and prospects through your pipeline. Know at a glance the status of every contact you have.
Bring In New Leads with Legal Marketing Software
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Frequently Asked Questions
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Should your CRM include SMS messaging?
Yes. Your CRM, like Law Ruler, should allow you to send and receive texts, emails, pictures, and videos. Need accident photos? Copies of prescription bottles or workplace injuries? Law Ruler can streamline those communications.
How do I use SMS and email marketing automation to sign more cases today?
Marketing experts say that most prospects fall into a few different categories. Understanding the profile of each potential client is the key to winning them over to your firm. There are “window shoppers” who are afraid of commitment, “fence-sitters” who struggle with deciding to hire a lawyer, and, the worst kind, the “ghosts” who disappear after they contact your firm for the first time. Utilizing SMS and email marketing can help keep your firm’s brand top of mind and demonstrate expertise while prospects are in this decision phase.
What do all of these types of potential clients have in common?
Potential clients can require a minimum of 5 to 7 follow-ups to be receptive to hiring a lawyer. This is a fact and has been proven by many legal market studies. Using the tools available in Law Ruler means automating much of these follow-ups, allowing your firm to market at scale and accelerate growth.
How is it possible to manage A LOT more follow-ups with less time?
Using SMS and email marketing automation allows a larger volume of touches with your leads. When you automate follow-ups, you win. With Law Ruler, you can automate communications in a way that looks like you wrote a personal email or text. You do less work following up and, you get more cases.
Why is Law Ruler better than email software (or SaaS email services)?
Having a complete audit trail of all client communications is a smart play for anyone, especially attorneys. Using Law Ruler means every communication is recorded, including messages sent and received via SMS or email. Additionally, your firm’s staff can see every client interaction. Law Ruler increases efficiency in servicing clients and it lets your entire staff collaborate with transparency.
What Clients are Saying About Law Ruler
We are two months into our “Law Ruler Revolution” and my firm is transforming before my eyes. The immediate impact is higher lead capture through automation.
Law Ruler has been instrumental in capturing ALL Leads and helping us drill down on which marketing efforts REALLY work!