LEGAL MARKETING

Automated Emails & Texts With Law Ruler’s Legal Marketing Software

Take your law firm’s marketing to the next level through Law Ruler’s automated email and text message marketing capabilities. Start streamlining your operations today!

Law Ruler’s Legal Marketing Software Features

Keep in touch with clients and simplify your outreach efforts with Law Ruler’s automated marketing capabilities:

Automated Email Drip Campaigns

Heat up your leads by staying top-of-mind. Send prospective clients personalized, automated emails tailored to their needs.

Your leads will be guided along the path to engage, and nurture them into winning clients.

Text Message Marketing

98% of text messages are read by clients and prospects. Keep in touch by sending and receiving texts, emails, pictures, and videos.

This key communication tool is built directly into Law Ruler, meaning texts can be read and sent right from your computer by multiple users.

Voice Calling Campaigns

Send pre-recorded voice messages to further your marketing efforts or automate your follow-ups, freeing up much needed time. Law Ruler also features built-in call tracking and recording for inbound and outbound calls.

Automated Workflows

Streamline your processes by applying workflows that manage your leads and prospects through your pipeline. Know at a glance the status of every contact you have.

Bring In New Leads with Legal Marketing Software

In addition to email and text message marketing, Law Ruler features an automated click-to-call dialer and call center features. Follow-up calls are one of the most crucial aspects of acquiring new clients — so free up some of your valuable time by automating the process. Our reporting and analytics dashboard allows you to track and timestamp inbound and outbound calls so you can further optimize your marketing efforts.

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Frequently Asked Questions

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Should your CRM include SMS messaging?

Yes. Your CRM, like Law Ruler, should allow you to send and receive texts, emails, pictures, and videos. Need accident photos? Copies of prescription bottles or workplace injuries? Law Ruler can streamline those communications.

How do I use SMS and email marketing automation to sign more cases today?

Marketing experts say that most prospects fall into a few different categories. Understanding the profile of each potential client is the key to winning them over to your firm. There are “window shoppers” who are afraid of commitment, “fence-sitters” who struggle with deciding to hire a lawyer, and, the worst kind, the “ghosts” who disappear after they contact your firm for the first time. Utilizing SMS and email marketing can help keep your firm’s brand top of mind and demonstrate expertise while prospects are in this decision phase.

What do all of these types of potential clients have in common?

Potential clients can require a minimum of 5 to 7 follow-ups to be receptive to hiring a lawyer. This is a fact and has been proven by many legal market studies. Using the tools available in Law Ruler means automating much of these follow-ups, allowing your firm to market at scale and accelerate growth.

How is it possible to manage A LOT more follow-ups with less time?

Using SMS and email marketing automation allows a larger volume of touches with your leads. When you automate follow-ups, you win. With Law Ruler, you can automate communications in a way that looks like you wrote a personal email or text. You do less work following up and, you get more cases.

Why is Law Ruler better than email software (or SaaS email services)?

Having a complete audit trail of all client communications is a smart play for anyone, especially attorneys. Using Law Ruler means every communication is recorded, including messages sent and received via SMS or email. Additionally, your firm’s staff can see every client interaction. Law Ruler increases efficiency in servicing clients and it lets your entire staff collaborate with transparency.

What Clients are Saying About Law Ruler

We are two months into our “Law Ruler Revolution” and my firm is transforming before my eyes. The immediate impact is higher lead capture through automation.

Adam Smallow

Managing Partner of the Law Offices of Adam M. Smallow

I come out looking like a rock star, so I love Law Ruler…What we liked so much about Law Ruler was it eliminated a lot of data entry errors and user errors. It really streamlined the time for the intake and offers marketing, and retention of clients. All of these things are in one place. It is your one-stop-shop for all of the things that we previously did on 10 different forums.
Samantha Stone

Supervising Paralegal, Hansen & Rosasco, LLP

Law Ruler has been instrumental in capturing ALL Leads and helping us drill down on which marketing efforts REALLY work!

Jennifer Gore-Cuthbert

Founder/Owner, Atlanta Personal Injury Law Group - Gore LLC