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Referral Marketing Playbook for Lawyers

Referrals are one of the best ways to meet qualified, interested leads. With referrals, your firm gains a valuable advantage—someone else has already endorsed your team for that person and their needs.

Beyond traditional person-to-person referrals, there are a number of things your firm can do to increase referrals and capitalize on positive testimonials in order to market your services and gain qualified leads.

Referral marketing, when executed as part of a well-rounded strategy, is a highly effective way to grow your law firm. There are several different strategies you can implement to start referral marketing, as well as tools you can use to automate the process. With effective referral marketing, your team gains more clients and more time for billable hours—it’s a win-win.

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Why Law Firms Love Law Ruler

Law Ruler is a functional and propelling enterprise software that transforms traditional, complex workflows into simplified, growth-oriented cloud solutions for Litigation & Plaintiff firms. We meticulously combine technology and expertise to position your firm for growth.

Hear from a Law Ruler customer that manages personal injury and mass tort litigation throughout Missouri, Illinois, and Colorado.

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What Clients are Saying About Law Ruler

We are two months into our “Law Ruler Revolution” and my firm is transforming before my eyes. The immediate impact is higher lead capture through automation.

Adam Smallow

Managing Partner of the Law Offices of Adam M. Smallow

I come out looking like a rock star, so I love Law Ruler…What we liked so much about Law Ruler was it eliminated a lot of data entry errors and user errors. It really streamlined the time for the intake and offers marketing, retention of clients, and bookkeeping. All of these things are in one place. It is your one-stop-shop for all of the things that we previously did on 10 different forums.

Samantha Stone

Supervising Paralegal, Hansen & Rosasco, LLP

Law Ruler has been instrumental in capturing ALL Leads and helping us drill down on which marketing efforts REALLY work!

Jennifer Gore-Cuthbert

Founder/Owner, Atlanta Personal Injury Law Group - Gore LLC