With so much money on the line, demonstrating return on investment (ROI) is essential for law firms to justify their marketing spend. Yet, how you calculate a firm’s marketing ROI can vary depending on numerous factors: law firm goals, budget, outsourcing options, priority marketing platforms, and more.
Picking the right source is especially important for delivering marketing ROI. Identifying the right platform—along with the right audience and tools—can make all the difference between a lackluster campaign and one that drives growth for your practice.
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