Organization is essential for executing a legal marketing plan that maximizes growth. With the right systems in place, law firms can better plan, execute, and monitor the effectiveness of their marketing strategies throughout the entire legal client intake process. From reaching their target audience to converting leads into clients, law firms need organized systems to increase profits, and this post dives into the many reasons why.
Reaching Potential Clients
The number one goal of legal marketing is attracting potential clients. Firms need to create brand awareness within the marketplace by highlighting the skills, achievements, and unique qualities of their practice members. Without an organized system in place, these marketing tasks can require a significant amount of time and effort. Firms must continuously create valuable content and publish it on a regular basis to ensure a consistent presence.
The best way to streamline these processes is through automation. All types of marketing materials, including website blogs and social media posts, can be programmed in advance for automated publishing at predetermined times. This entire segment of the sales funnel runs more efficiently, freeing up firm members to handle profitable tasks.
There are some automation platforms on the market that even assist with the generation of marketing content. Law Ruler’s Client Relationship Management (CRM) software for law firms includes an AI Assist feature that can help firm members draft blogs and social media posts more quickly. This ultimately saves valuable time while also positioning firms for greater profits.
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Speed to Lead
When seeking legal representation, potential law firm clients tend to contact multiple firms. They base their decision-making process on the firms that provide them with the quickest and most comprehensive response. For this reason, law firms need a follow up system that centers speed to lead.
When a potential client reaches out, the shorter the time between that initial communication and a law firm’s response, the better the chances of that prospect becoming a viable lead. Consider this example:
A car accident victim, extremely distraught about paying for medical bills and car repairs, contacts two well-known law firms. After filling out the website contact form for the first firm, she receives an automated message stating that someone will get back to her within 24 hours. Upon submitting the contact form for the second law firm, she immediately receives a response that starts a conversation with her about the details of her case. The second firm has already started building a client relationship with her, even before the first firm provides a substantive follow up. She ultimately chooses the second firm for her legal representation.
In today’s fast paced world, even 24 hours is too long for law firm follow up. Prospects see these delays as a lack of care and professionalism, so they actively engage with more responsive firms. This is why speed to lead is so important and an organized follow up system helps law firms make that happen.
With legal CRM automation features, actions like the completion of a website contact form, an email, or a content download can trigger a substantive automated follow up, no matter the day or time. Potential clients benefit from a comprehensive response and firm profitability benefits from a speed to lead approach to follow ups.
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Another profit-driving benefit of organization is the ability to analyze the effectiveness of law firm marketing plans. Legal CRM software provides valuable data about the strategies that yield the greatest legal marketing ROI, so that firm leaders can make the decisions that maximize profitability. Organization provides the clarity they need to maintain an effective legal marketing strategy.
With the right CRM software, law firms can run a variety of reports in minutes to review data regarding such Key Performance Indicators (KPIs) as:
- Advertising ROI
- Follow up times
- Conversion statistics
- Bounce Rates
These reports can be generated as needed or prescheduled to run at specific times so that law firm leaders are never without the organized data they need to make the most profitable marketing decisions.
When ROI falls short of expectations, disorganization is often at fault. Without standardized workflows, law firms miss out on the elevated efficiency that comes along with streamlined systems. Law firms need organized workflows for each aspect of the law firm sales funnel, including:
- A structured document management system that stores and organizes all client intake documentation. This helps firms maintain a streamlined system and simplifies the onboarding process. Digital document management software allows for easy searching, document version control, and secure remote access.
- Email marketing campaigns are highly effective legal client intake tools. With these targeted and comprehensive emails, firms can maintain communication with viable leads to move them towards conversion into paying clients. Legal CRM uses automation to organize these law firm email drip campaigns by sending targeted marketing emails to specific recipients at predetermined times.
Once standardized workflows are in place, firms should document the processes to ensure that they can be followed by all practice members regardless of location, role, or seniority. This level of organization is key to saving time, reducing errors, and maintaining consistency that enhances law firm profits.
Organize for Greater Law Firm Profits
The law firm client intake process, from the creation of legal marketing content to the successful onboarding of leads, is a crucial part of increased profitability. For firms to get the results they desire, they must maintain organized systems and repeatable processes. Law Ruler’s top-notch legal CRM software offers law firms a host of profit-enhancing organizational tools. For more information, click here for a free demonstration.
Transform Your Law Firm
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