Speed to lead represents the time it takes for your law firm to follow up with potential clients after their first inquiry. It’s the time between completion of a website inquiry form and receipt of a detailed response. The time between a first phone call to your law...
It’s time to start thinking about your law practice goals for 2024. For most firms, that includes growth and profitability, which requires a marketing plan that gets results. But there is much more to successful legal marketing than writing a plan on paper, you also...
Are you investing in marketing but unsure what you are actually getting in return? In 2026, law firm automation ROI has become one of the most important metrics for growth-focused firms. It is no longer enough to generate leads. Firms must track how efficiently those...
Within a law firm, productivity is measured by the efficiency and quality of provided legal services. High productivity means that your legal practice is maximizing its time and resources, which can translate to higher profitability. Low productivity typically...
Profitability is always a concern when running a law practice. Every purchase must be made with intention and an eye towards the resulting benefit, including those related to legal marketing plans. When firm leaders make decisions about advertising tactics, they do so...
A lot has happened in the legal landscape of class action cases over the last few years. The lingering effects of the pandemic, workplace changes, and consumer expectations have all impacted the types of class action lawsuits and the frequency with which they are...
