by Nick Apollo | Sep 21, 2022 | Lead Conversion, Lead Nurturing
Sales funnels provide law firms with a strategy for attracting new prospects, nurturing leads, and driving conversion rates. The reference to a funnel provides a visual comparison for understanding the ultimate goal of this marketing tool. The sales funnel starts...
by Nick Apollo | Sep 9, 2022 | CRM Software, law firms, Lead Conversion
How Virtual Receptionists Boost Law Firm Productivity Time and resources are hot commodities within a law firm environment. Attorneys and their staff members constantly juggle the responsibilities of providing legal services while also managing the basics of running a...
by Nick Apollo | Aug 19, 2022 | CRM Software, email marketing, law firms, Lead Conversion, Social media marketing
Social media has increasingly become an acceptable and even necessary aspect of law firm marketing. For years, the legal industry dismissed these platforms as more social than business tools. Yet, as social media continuously evolved, so did its usage among law firms....
by Nick Apollo | Aug 12, 2022 | CRM Software, Intake Software, Lead Conversion, Lead Nurturing
The client intake process sets the tone for attorney-client relationships by crafting client expectations about the legal representation they will receive. Done correctly, it is the first step in a positive direction towards client satisfaction. But one misstep can...
by Nick Apollo | Jul 25, 2022 | CRM Software, email marketing, Lead Conversion, Lead Nurturing, Legal Software
Capturing new legal clients is no simple task. It requires a level of consistency, specification, and timeliness that many law firms just don’t have the resources to handle. Done manually, a comprehensive process can result in far too many nonbillable hours....
by Nick Apollo | Jul 14, 2022 | Intake Software, law firms, Lead Conversion
The Call to Action (CTA) is an essential, but often overlooked, part of any law firm marketing campaign. Even the most well-written content can fall flat without an effective CTA that prompts recipients to act. With a little planning and creativity, your firm can...
