Email marketing campaigns have become increasingly popular within the legal marketing space. Firms use them to quickly provide numerous leads with the information they need to make informed decisions about their legal representation. But the fast pace of legal...
How Virtual Receptionists Boost Law Firm Productivity Time and resources are hot commodities within a law firm environment. Attorneys and their staff members constantly juggle the responsibilities of providing legal services while also managing the basics of running a...
Social media has increasingly become an acceptable and even necessary aspect of law firm marketing. For years, the legal industry dismissed these platforms as more social than business tools. Yet, as social media continuously evolved, so did its usage among law firms....
The client intake process sets the tone for attorney-client relationships by crafting client expectations about the legal representation they will receive. Done correctly, it is the first step in a positive direction towards client satisfaction. But one misstep can...
Capturing new legal clients is no simple task. It requires a level of consistency, specification, and timeliness that many law firms just don’t have the resources to handle. Done manually, a comprehensive process can result in far too many nonbillable hours....
The Call to Action (CTA) is an essential, but often overlooked, part of any law firm marketing campaign. Even the most well-written content can fall flat without an effective CTA that prompts recipients to act. With a little planning and creativity, your firm can...
