by Law Ruler | Jul 6, 2022 | email marketing, Lead Nurturing
Law firms cannot afford to take a “set it and forget it” approach when it comes to maintaining a successful email marketing campaign. Instead, they must take proactive steps to ensure that these campaigns are efficiently managed, reaching the right people, adding...
by Law Ruler | Jun 30, 2022 | video marketing
Content is king when it comes to law firm marketing. When done correctly, it gives your firm valuable credibility and provides prospects with the information they need to initiate engagement. For most law practices, content is showcased through website pages and blog...
by Law Ruler | Jun 22, 2022 | CRM Software, Intake Software
Many industries utilize case studies to enhance their marketing efforts. Business leaders see these tools as invaluable assets for helping potential customers better understand their businesses and the quality of services they provide. In recent years, the legal...
by Law Ruler | Jun 18, 2022 | CRM Software, Legal Software, Multimedia Marketing
Automation has become a valuable tool for law firms as they work to improve productivity and drive profits. By automating standard tasks, firms free up time and attention for more profitable ones while also enhancing their marketing efforts. Keep reading to discover...
by Law Ruler | Jun 8, 2022 | CRM Software, Intake Software, Lead Conversion, Lead Nurturing
Email marketing campaigns are an effective way to keep your law firm front and centre in the minds of prospective clients and leads. With a series of informative emails to current, previous, and future clients, your law firm can viably market in a cost-effective...
by Law Ruler | Jun 1, 2022 | Click-to-Call, CRM Software, Intake Software, Lead Conversion, Lead Nurturing, Legal Software
The pandemic affected the legal industry in a variety of ways, but one of the most lasting effects has been the expanded use of legal technology by law firms of all sizes and practice areas. Attorneys that once saw tech as an option they could do without, quickly...
by Law Ruler | May 20, 2022 | Lead Nurturing, Multimedia Marketing, website
Most law firms spend significant time and resources creating visually attractive websites, but even the most glossy and beautiful online presence can fall short if it fails to accomplish one very important goal – providing visitors with the information they need...
by Law Ruler | May 3, 2022 | CRM Software, Intake Software
Why Law Firms Need a Dedicated CRM to Fix Common Intake Mistakes
by Law Ruler | Apr 29, 2022 | Intake Software, Lead Conversion, Lead Nurturing, Legal Software
Sales funnels have been a central component of online marketing for years and many innovative law firms have wisely integrated them into their marketing plans. But whether you are looking to maximize your firm’s existing sales funnel or add one to your current...
by Law Ruler | Apr 22, 2022 | CRM Software, Intake Software, Lead Conversion, Lead Nurturing, Legal Software, Personalization, Software, Text Messaging
Attracting prospects to your law firm is only half the battle. You must also put in the time and effort to move those leads from considering your firm to making a final decision to engage. This is lead nurturing, and it is critical to the success of your legal...
