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The Importance of First Impressions in the Legal Marketplace

The Importance of First Impressions in the Legal Marketplace

by Colin Walsh | Feb 16, 2023 | law firms, Multimedia Marketing, Social media marketing

Growth is essential to the longevity of a successful law firm and a positive first impression is essential for growth. As prospects search for the right legal practice, they are largely swayed by their initial perception of a firm. These first moments can make or...
Hit the Ground Running with Marketing Automation in 2023

Hit the Ground Running with Marketing Automation in 2023

by Colin Walsh | Jan 4, 2023 | Multimedia Marketing, Social media marketing

With 2023 right around the corner, law firms cannot afford any delays when it comes to securing new clients. They need marketing strategies that attract prospects, nurture leads, and promote successful conversions. Enter law firm marketing automation. As a key part of...
The Marketing Analytics Your Law Firm Needs to Prepare for 2023

The Marketing Analytics Your Law Firm Needs to Prepare for 2023

by Colin Walsh | Dec 15, 2022 | Multimedia Marketing

Marketing analytics are business metrics that evaluate the performance and success of your law firm marketing plan. They provide you with the necessary data to undertake critical analysis, answer important questions, and make strategic changes where appropriate. This...
Six Creative Ways to Market Your Law Firm During the Holiday Season

Six Creative Ways to Market Your Law Firm During the Holiday Season

by Colin Walsh | Nov 15, 2022 | CRM Software, law firms, Multimedia Marketing

The holiday season has arrived, and two things are true. 1) It’s a great time to look ahead at your law firm’s marketing plans for the coming year. 2) It’s also a great time to inject your current year’s marketing plan with some holiday-inspired creativity. This...
2022 Marketing Trends – How Automation Helps Law Firms Navigate Legal Marketing Trends

2022 Marketing Trends – How Automation Helps Law Firms Navigate Legal Marketing Trends

by Colin Walsh | Jun 18, 2022 | CRM Software, Legal Software, Multimedia Marketing

Automation has become a valuable tool for law firms as they work to improve productivity and drive profits. By automating standard tasks, firms free up time and attention for more profitable ones while also enhancing their marketing efforts. Keep reading to discover...
Seven Common Law Firm Website Mistakes

Seven Common Law Firm Website Mistakes

by Colin Walsh | May 20, 2022 | Lead Nurturing, Multimedia Marketing, website

Most law firms spend significant time and resources creating visually attractive websites, but even the most glossy and beautiful online presence can fall short if it fails to accomplish one very important goal – providing visitors with the information they need...
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