This post has been updated to to provide the most accurate and up-to-date information.
Making the move into mass tort law is no easy task. These are some of the most complex legal cases a law firm can take on, requiring a lot of time, effort, and skill against some formidable defendants. But along with the legal know-how of these matters, firms must master the business of mass tort intake, which extends from the initial marketing campaign to officially converting leads into case claimants.
Your firm can miss out on valuable leads without an effective intake procedure, so keep reading to discover the secrets to a successful mass tort client intake.
The Marketing Goal
The first secret to successful mass tort client intake is understanding the goal of your legal marketing efforts. You must walk a fine line between education and persuasion to gain the interest of a pool of potential claimants and stand apart from competing mass tort law firms.
Mass tort marketing seeks to attract multiple leads, or potential plaintiffs, who have experienced similar injuries, so efforts need to be targeted and specific. Prospects don’t generally initiate contact with mass tort law firms based on reputation or brand. Instead, they make that call in response to a marketing campaign that notifies them of a potential claim. That is why the goal of your mass tort legal marketing strategy needs to be visibility and clarity.
Beginner’s Guide to (online) Legal Marketing
Digital marketing represents an incredible opportunity for small to midsize law firms. Ready to begin an impactful online marketing strategy using your CRM software?
Follow Up
Once your firm catches the attention of potential clients, you need to ensure a follow-up process that meets prospects’ expectations and keeps them engaged throughout the entire legal client intake process. Lack of communications, and even delays in communication, can result in increased frustration, waning willingness, or joining the mass tort claim through a different law firm.
This is why it is so important to have systems and processes in place to provide immediate and consistent communication to viable leads. For some mass tort law firms, call centers are the secret to a successful follow up. These teams can handle all incoming communications so that no potential client goes without a proper response.
Another important aspect of follow up is ensuring that it is comprehensive. The mass tort client intake process is about much more than signing an engagement agreement. It should also assist your firm in identifying viable claimants who would actually qualify for the legal remedy, as well as managing client expectations, which are often quite high in a mass tort claim. Widespread mass tort marketing campaigns from various law firms can give prospects the false promise of an immediate and large payday, so it is vital that your legal client intake procedures temper those expectations.
Organize the Data
From beginning to end, your mass tort intake should include the gathering of client and case data. To make the most of it as you strategically nurture leads through the process, it is best to have a comprehensive management system that sorts and organizes all of the data files in a platform that is easily accessible for law firm members. Consider these potential mass tort data issues:
- Multiple jurisdictions, claimant subgroups, and statute limitations
- The collection of vast medical documents, patient records, histories, and backgrounds
- Necessary expert witness contributions
- Settlement negotiations
Mass tort clients may enter a claim at various stages of the case, so your mass tort intake should be equipped to consider many aspects of the matter before converting a lead to a claimant.
What to Look for in a Law Firm CRM: Seven Key Features
A legal CRM can transform the way your practice operates. The right CRM will have these key features to help you grow your law firm in less time.
Client Relationship Management (CRM) software for law firms is a must for managing this influx of data. It can seamlessly organize everything from medical records to personal lead information in a platform that is both secure and easy to navigate. A well-designed intake strategy is essential for managing potential clients and streamlining the mass tort intake process, ensuring that the mass tort litigation process is efficient and effective for high-volume cases.
Your law firm can also use your legal CRM software to collect and review data analytics about the effectiveness of your legal marketing campaign. Lead generation and management are foundational steps in acquiring mass tort litigation clients, feeding into your intake system and supporting ongoing case development. The right law firm CRM can provide valuable information about pertaining to:
- Mass tort client intake timing
- Campaign response rates
- Cost analytics pertaining to converted and lost leads
- The impact of search engine marketing and marketing in driving potential clients to your intake system
Effective processes and a strong intake strategy within your CRM can improve client qualification and case assessment, making it easier to handle complex mass tort cases. Analyzing intake and marketing data offers valuable insights for optimizing mass tort case acquisition and management, helping your law firm refine its approach and achieve better outcomes.
Automate the Processes
Another major benefit of law firm CRM software is its ability to automate many of the countless tasks that go along with mass tort client intake. With legal CRM, you can use automation to strategize workflows, save time, and enhance the mass tort lead experience. Automated workflows can also include a screening process to assess the relevance of client documents and information, ensuring only pertinent materials are reviewed for each case.
Law Ruler’s legal CRM software offers a variety of useful features to help your firm stay organized throughout the entire legal intake process, including:
- A streamlined beginning to mass tort cases by ordering and receiving medical documents directly from the Law Ruler CRM software, including those that go through the National Records Retrieval System.
- The ability to efficiently send and obtain signatures for retainer agreements as part of the client intake process.
- An automated report builder that can create detailed data analytics in seconds.
- A built-in softphone and texting capability that many call centers rely upon to provide client intake services for mass tort claims and class action lawsuits.
- The ability to ‘warehouse’ cases for the duration of lengthy mass tort lawsuits while still maintaining automated lead and client communications.
Automation helps law firms convert leads into active clients by streamlining communication and follow-up, reducing the risk of missed opportunities and maximizing revenue, contributing to the efficient resolution of mass tort lawsuits by keeping cases organized and on track.
Staffing for Mass Tort Cases
Staffing for mass tort cases requires a strategic analysis that looks at multiple operational elements to ensure law firms can handle the unique demands and complexity of mass tort litigation. This assessment examines several critical factors, looking for strengths and weaknesses in firm capabilities and resource allocation. What we see that really stands out as essential is the specialized expertise requirement and coordinated team approach. But what emerges as a significant challenge is the scale of management and resource intensity compared to standard legal cases.
A successful mass tort action demonstrates solid team composition standards and performs well in high-volume litigation environments. The strategic assembly includes experienced mass tort attorneys, skilled paralegals, and knowledgeable support staff who understand the intricacies of mass tort intake and legal processes. These professionals prove reliability, expertise, and operational efficiency, which is essential for managing multiple plaintiffs and complex federal court procedures. The team’s understanding of multidistrict litigation enhances case management capabilities, and the clear role structure and appropriate specialization give the operation overall coherence that creates client confidence and delivers professional results.
While the in-house team foundation is solid, there are significant opportunities to enhance operational capacity. What we see that really stands out as a strategic advantage is partnering with specialized mass tort intake services. But what many firms overlook is the transformative impact these partnerships can have on lead generation and client management efficiency. These services prove valuable for organizing large data volumes and maintaining communication throughout the mass tort process.
Investment in technology emerges as another critical factor for supporting staff operations and streamlining intake processes. The operational infrastructure could incorporate several key elements:
- Legal CRM software to manage data and lead tracking more efficiently
- Advanced document management systems for handling vast arrays of legal documents
- Communication platforms that facilitate ongoing client relationships and satisfaction
What we see as particularly important is training staff to use these technological tools effectively, which proves essential for delivering excellent customer service and building lasting client relationships.
The overall assessment shows that a comprehensive staffing strategy—combining experienced professionals, specialized mass tort intake services, and appropriate technology—positions mass tort law firms to handle complex cases effectively, from defective medical devices and dangerous drugs to environmental disasters. What really stands out as the differentiating factor is the firm’s ability to prioritize client satisfaction while managing efficient case operations, which proves critical for pursuing justice for numerous plaintiffs and achieving successful resolutions in mass tort litigation.
Your Legal CRM Ideal for Mass Tort Cases
As you consider the right legal CRM and legal intake software that will help you navigate mass tort cases more easily, consider Law Ruler. Specifically designed to automate and improve the accuracy of the modern law firm, Law Ruler has features that work with mass tort lawyers to make handling large quantities of client information a breeze, from intake to final settlement.
The inclusion of a legal conversion center within your firm can further optimize lead conversion and intake strategy, streamlining the process for both your legal team and law firm clients. The CRM also helps law firm clients stay informed and engaged throughout the mass tort case process, enhancing client satisfaction and retention.
Mass Tort Intake Features
Robust intake processes and a thorough screening process are critical for successful client onboarding in mass tort claims. Law Ruler offers a variety of useful features to help your law firm stay organized throughout the entire legal intake process, including:
- A built-in softphone and texting capability that many call centers rely upon to provide mass tort client intake services.
- Effortlessly initiate mass tort cases by integrating your Law Ruler CRM with the National Records Retrieval (NRR) system. With an NRR account, you can seamlessly request and receive medical records directly within the platform for multiple injured parties.
- The ability to collect and organize plaintiff statements as part of the discovery process, ensuring all relevant evidence is gathered and managed efficiently.
- CRM tools to send and manage retainer agreements, streamlining client acquisition and onboarding by obtaining signatures quickly and securely.
- Features to help identify and coordinate with expert witnesses, strengthening your mass tort cases with specialized knowledge and credibility.
- An automated report builder that can create detailed data analytics in seconds, providing valuable insights to inform case strategy and client communication.
- The ability to ‘warehouse’ cases for the duration of longer individual lawsuits matters while still maintaining automated lead and client communications for your mass tort action.
Automation for Better Organization
Once a client is brought through the intake process, Law Ruler’s intuitive CRM keeps them in the system, automatically sending communication and relevant documents to them at the right time for their case. Our CRM also assists in tracking leads by serving as a central hub to manage their progress through the intake pipeline, ensuring no potential client is overlooked. Because the system keeps the intake data in place, there is little risk of errors from people copying data into a new form, and your entire customer service process improves. Our organizational tools include:
- A simple, automated contact management system that will keep client contact information where it needs to be.
- A lead management pipeline that shows at a glance where clients are in the process and supports managing leads efficiently.
- Automated intake and client management systems that import client data from online forms automatically to limit human error and help law firms convert leads into active clients.
- A system that collects documents quickly to keep the case moving forward and meeting all deadlines. Access to accurate information enables legal teams to make informed decisions throughout the mass tort lawsuit.
- A convenient eSignature process to ensure documents are signed by all mass tort clients exactly when needed to keep the case moving forward and avoid missing deadlines.
- CRM support for the management and execution of mass tort campaigns, which is a key aspect of handling large-scale cases involving multiple plaintiffs.
- Improved accuracy means better customer service, while streamlined processes mean more time to spend gathering more potential claimants for your case.
Simplified Follow-Up
In mass tort case evaluation, follow-up is essential, yet the sheer volume of clients you need to follow up with can be limiting. Law Ruler’s automated follow-up systems prevent lost contacts and ensure all clients on the case receive the information they need. You can send follow-ups by email or text messaging, and they come personalized to the client to improve the success and your overall customer service.
Streamlined Marketing with Analytics
For mass tort cases, most clients come to your firm through advertising, not because they are seeking help. Thus, your mass tort marketing must be successful to grow this part of your practice. Marketing campaigns are specifically designed to reach potential claimants who have suffered similar injuries caused by defective products or medical devices, dangerous drugs, and toxic substances from a common defendant, ensuring that no eligible individuals are overlooked. Our system can:
- Utilize automated drip email and text campaigns to keep your firm at the top of mind of potential clients.
- Offer an analytics dashboard that helps you find and optimize top marketing channels.
- Utilize AI integrations to make marketing more effective with less time spent on your part.
- Create automated reports to help you analyze and improve your marketing efforts.
Your Mass Tort CRM Partner
There are various CRM software to choose from, but not all work well for mass tort lawsuits. Law Ruler does. By focusing on automation, lead management, and lessening human error, Law Ruler can significantly enhance your reach to more people through your mass tort cases. To learn see how it would work for you, schedule a demo today.
Transform Your Law Firm
Maximize your client intake process and acquire more leads with Law Ruler’s all-in-one legal intake and marketing automation software. Schedule a personalized, one-on-one demonstration of Law Ruler today!