The anticipation of a new year is all about big plans and even bigger expectations. So, let’s imagine that your law practice will be the busiest it has ever been in 2023. Your calendar will be full, with every team member providing excellent legal representation. It will be a dream scenario that extends throughout the entire year, thanks to your robust law firm marketing plan.
But in this scenario, your firm faces one big challenge… the hustle and bustle of a busy law practice makes it difficult to stay on top of time-consuming marketing tasks. With everyone dedicating their time to serving clients, little remains for attracting and nurturing leads. That is where automation saves the day.
Automation helps law firms simplify their marketing efforts for greater productivity. It is the solution for successful marketing in 2023, and here are the top four reasons why your firm needs it.
Reason #1 Enhanced Outreach
Managing the initial stage of a marketing plan can be challenging. From website updates to maintaining an online presence, firm members can find themselves utilizing a lot of hours to keep up with these tasks. Automation enhances your outreach efforts in the following ways:
- A consistent social media presence helps law firms build an audience, but that often requires a level of persistence that can take away from the performance of billable tasks. With social media automation tools, your team can spend a couple of hours each month on social media management instead of a couple of hours each day.
Firm members develop content ahead of time and use automation tools to schedule the monthly posts. It’s a time saver that helps your firm maintain its social media presence while also reserving resources for profitable tasks.
- Your law firm’s website is often the first line of communication with prospective clients, so consistent monitoring is essential. When visitors complete a contact form or enter a question into a chat field, they expect immediate responses. And if they do not get them, they will likely move on to your competition. But 24/7 monitoring of your law firm website can be an unrealistic task when the team is busy serving the legal needs of current clients.
Automation can be of assistance through tools like chatbots and voice-calling features. Unlike your firm members, chatbots can be available all day and night to communicate immediately with site visitors. Voice calls also promote expedient communications by enabling your firm to follow up with website visitors through pre-recorded voice messages automatically.
Reason #2 Streamlined Email Marketing
Email campaigns can be quite effective marketing tools for law firms, but these efforts don’t magically pay off without strategy and planning. By targeting your email campaigns to address the specific needs and demographics of potential clients, you are more likely to experience a greater return on investment.
Which email content would a domestic law client find more valuable? A pamphlet about conducting yourself during an arrest or an article on the division of marital property? With a targeted email campaign, you can provide leads with information that addresses their needs and nurtures them through the sales funnel. You can also maintain engagement with prospects who may not be in immediate need of legal service but will keep your firm in mind for their future matters.
Automation helps your firm design an email marketing campaign that meets the various needs of your prospects and leads. For instance, a drip campaign automatically sends emails to leads based on their specific legal needs. So, the family law lead periodically receives emails related to family law, and the criminal law lead periodically receives emails related to criminal law. Potential clients appreciate valuable email content, and with automation, your firm can effortlessly provide it.
Reason #3 Quick and Consistent Lead Nurturing
The typical legal prospect considers numerous firms before committing to one. With an automated lead nurturing strategy, your firm can reach prospects quickly before the competition swoops in. You can bring prospects into the nurturing stage sooner for expedient engagement.
The single click of a website contact button can trigger an automated response that can give specific directions and collect valuable information. That data can then be utilized in the next phase of the sales funnel through an email marketing campaign. Completing these tasks manually is time-consuming, which can lead to delays in the nurturing process. Automation fills in the blanks with consistency and speed.
Reason #4 Valuable Analytics
As you move through your firm’s 2023 legal marketing plan, you need the ability to determine which tactics work best and which need some adjustment. That data can be easily collected through automation platforms. For example, Law Ruler is a legal marketing platform that provides an Analytics Dashboard for its users. This tool features a customizable report builder with indicators that can be modified to monitor marketing strategies effectively. With this level of real-time performance data, you can make the changes needed to promote your firm’s continued growth in the new year.
Automate Your Law Firm Marketing for a Profitable 2023
The new year is right around the corner, and now is the time to implement upgrades that will make 2023 a successful year for your firm. Law Ruler helps your law firm elevate its legal marketing efforts through a number of automation features and capabilities. Make the move to automate your law firm marketing by scheduling a free demo today.