How to Convert More Leads into Clients: The Role of Automated Follow-Ups

In the fast-paced environment of the 21st century, law firms face increasing competition along with the corresponding pressure to identify and secure new clients. Law firms now routinely employ digital marketing strategies such as pay-per-click (PPC) advertising, website content that incorporates search engine optimization (SEO), and social media campaigns aimed at driving traffic and generating leads. While these strategies may be effective, the true challenge lies in a firm’s ability to convert those leads into paying clients. Meeting that challenge requires law firms to stay one step ahead of the competition.

With 78% of buyers choosing to purchase from the first company that responds, embracing technology that enables your firm to send automated follow-ups can help you gain a competitive edge. When strategically implemented, Law Ruler’s marketing automation features prevent prospective clients from slipping through the cracks, which increases your firm’s overall conversion rate.

Why Fast Follow-Up Is Important

When it comes to attracting and securing new clients, timing is often critical for law firms. Whether prospective clients are facing a divorce, charged with committing a crime, or are planning their estate, legal matters are serious by nature, and frequently create feelings of stress, uncertainty, and urgency. In the long run, people hire attorneys to advocate on their behalf within the legal system; however, in the immediate future, they turn to lawyers to help manage, even alleviate, the stress and uncertainty that comes with the prospect of navigating the legal system. In short, they need a lawyer immediately. If a law firm fails to respond quickly, potential clients will often move on to another firm.

This is where Law Ruler’s automated follow-up tools can make a significant difference, providing your law firm with the competitive advantage necessary to capture and convert leads. Automated marketing means your firm can send a personalized email, text message, or even telephone call within seconds of a potential client contacting you. Not only does an immediate response increase the likelihood of securing a new client, but it establishes effective communication strategies that lay the groundwork for a long-term relationship with the client from the moment of initial contact.

Key Benefits of Automated Emails and Follow-Ups

While a rapid response to potential client inquiries is certainly an important benefit to utilizing automated follow-ups, it is not the only benefit. Consider these additional advantages to using automated follow-ups:

• Consistent Communication: In the legal field, your reputation is everything. A positive reputation is often the key to smooth negotiations and successful litigation. Moreover, a significant percentage of your business likely comes from referrals made by satisfied clients. Enhance your firm’s reputation and avoid human error through the use of automated follow-ups that enable you to send professional and consistent communications to all clients.
• Targeted Lead Follow-Up: When an initial inquiry does not immediately lead to hiring your firm, automated follow-up emails and texts allow you to stay in contact with prospective clients by sending tailored updates and content along with reminders to schedule a consultation, thereby increasing the likelihood of an eventual lead conversion.
• Enhanced Client Engagement: Just as automated follow-ups allow you to immediately respond to prospective clients, so too can you respond quickly to existing clients during business hours. Automation provides the ability to enhance client engagement by responding to all inquiries and concerns around the clock, whether from existing or potential clients.
• Increased Efficiency: Automated follow-ups can increase your firm’s overall efficiency in several ways. Along with ensuring that your firm does not miss a lead, automation also allows your intake team to focus on more complex or urgent questions and concerns without neglecting incoming leads. Routine communications, scheduling tasks, and appointment reminders are handled automatically, reducing the manual workload and improving overall productivity.
• Data Collection: Automated marketing tools let your firm track user behavior, providing insight into which links are clicked, what website pages are viewed, and which emails are opened. Along with the ability to personalize future communications, this information provides an opportunity to better understand which marketing tools are working for your firm.

How Do Automated Workflows Work in Practice?

In an era where legal consumers expect immediate attention and personal service, Law Ruler’s automated follow-ups help create a seamless and efficient experience for both your firm and your clients. From initial contact through case resolution, our automated workflow tools help you attract, secure, and manage clients in a variety of ways, including:

• Automated Email Drip Campaigns: For prospective clients who are not prepared to retain an attorney immediately, the key to eventually converting that lead into a paying client is to remain visible and relevant. Law Ruler’s email drip campaign keeps your firm front and center in a potential client’s mind by sending customized follow-up emails addressing their specific legal concerns and showcasing your firm’s expertise. Cutting-edge software guides prospective clients toward your firm, building trust and establishing effective communication along the pathway.
• Text Message Marketing: Although email marketing remains an effective way to capture leads and communicate with clients, the value of a comprehensive automated text messaging system cannot be overstated in today’s digital landscape. Your firm can use automated SMS messages to immediately acknowledge an initial inquiry, remind clients of upcoming appointments, and even request eSignatures on time-sensitive documents. Better yet, Law Ruler’s text messaging system lets multiple users read and send messages from cell phones, handheld electronic devices, and desktop computers.
• Voice Calling Campaigns: Enhance your marketing strategy, increase efficiency, and streamline follow-up communication with Law Ruler’s voice calling campaigns. Pre-recorded voice messages that include call tracking and call recording features help you communicate with clients regarding mundane matters while simultaneously freeing up valuable time to focus on pressing tasks and client needs.
• Automated Workflows: Implementing Law Ruler’s automated workflow guides prospective clients through the conversion process, allowing you, and your entire marketing team, to instantly determine where each contact is in the process so you can react appropriately. Streamline your marketing and client management while minimizing repetitive administrative tasks during the intake phase, helping your firm stay productive and focused on delivering quality service.
• CRM Software: Law Ruler’s CRM software provides your firm with an automated click-to-call dialer and call center features to further streamline your follow-up calls. Fine-tune your marketing strategy with Law Ruler’s reporting and analytics dashboard which timestamps inbound and outbound calls as well as provides you with crucial communication tracking data.

Providing exceptional legal services is not enough for a law firm to remain on top in today’s highly competitive legal marketplace. To achieve and retain success, you must have an excellent marketing plan. Law Ruler’s automated follow-ups offer you the tools your law firm needs to identify and secure prospective clients as well as efficiently and effectively maintain communication with clients throughout your representation. To learn how Law Ruler’s automated follow-ups can help your firm with client intake and management, schedule a personalized demonstration today.