Law Ruler vs. Lawmatics:
A CRM Review
Why spend more for less? Law Ruler’s Legal CRM is more powerful and more affordable when compared to Lawmatics. Exclusive features only with Law Ruler:
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Legal CRM and Marketing Automation
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Texting and Email Included
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Best-of-breed Training and 24/7 Resource Center
Differences between Lawmatics and Law Ruler
| Lawmatics | Law Ruler | |
| Number of contacts | 10,000 | 10,000 |
| Number of users | 3 | 3 |
| Text (SMS) and email | No texting, additional fee for email | Yes |
| Number of automations | 2 | 3 |
| API offered | Yes | Yes |
| Training offered |
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| Integrations | 12 | 35 |
| Pricing | $199/mo (3 users) | $169/mo (3 users) |
Law Ruler vs. Lawmatics: A Legal CRM Review
That’s where legal client relationship management (CRM) software comes in. From helping your law firm locate and convert qualified leads to streamlining workflows and fostering client relationships, the right legal CRM can take your practice to the next level.
But finding a software solution for your firm can be a tedious process. With that in mind, we’re reviewing legal CRM solutions, so that you don’t have to do the heavy lifting on your own.
One popular solution on the market is Lawmatics’ legal CRM. Let’s have a look at what they offer with their entry-level “Lite” package.
Overview of Lawmatics
Who is Lawmatics?
Headquartered in San Diego, CA, Lawmatics is a legal software-as-a-service (SaaS) platform that was founded in 2017. Lawmatics provides CRM, client intake, marketing, and reporting solutions to legal professionals.
What customers do they serve?
Lawmatics CRM is used by a wide range of customers in the legal industry, including small, mid-size, and large law firms, as well as solo practitioners.
What are the key features of Lawmatics?
Legal CRM
Lawmatics’ entry-level CRM package provides law firms with tools to manage client activity and communication, organize client data and records, and engage with prospective clients.
However, this package has significant limitations, requiring an upgrade for essential features like client portals and conflict checking. Alternatively, Law Ruler’s comprehensive legal CRM is packed with powerful CRM features even at the starter tier, such as:
Marketing Automation
Lawmatics’ Lite package only offers a plain-text email builder. To access tools such as email marketing campaigns, target audience segmentation, and custom email domains, you have to commit to an upgrade to their Pro or Enterprise packages.
In contrast, even at the basic subscription tier, Law Ruler provides robust marketing automation tools like a marketing dashboard, text message marketing, an email builder to create custom emails for leads and clients, and two-way SMS/MMS/text messaging to ensure you’re able to communicate with clients quickly.
Law Ruler also provides a built-in click-to-call smart dialer that enables users to make calls directly from the software without the need for other applications.
Client Intake
Similar to the other features listed above, Lawmatics’ client intake services are limited with the Lite package: two automated email campaigns, appointment scheduling, file requests, and document automation.
Law Ruler’s legal CRM also provides client intake solutions to make the intake and onboarding process a breeze for attorneys and clients. Features include:
Dashboard Analytics
With the Lite package, Lawmatics customers receive access to a basic analytics dashboard, API access, and base-level custom reporting. Other features like return on investment (ROI) analysis, site tracking, source reporting, and more robust analytics and custom reports are only available in higher tiers.
Law Ruler offers an analytics dashboard that allows you to analyze key performance indicators (KPIs) and create custom reports to track productivity and case metrics to improve your firm’s efficiency. You can also use analytics to grow your practice by analyzing campaigns for ROI, client engagement, and marketing success.
Pricing
What kind of pricing does Lawmatics offer?
Lawmatics’ entry-level Lite package comes in at $199 per month with the option to add on essential services that law firms may need to streamline their operations.
On the other hand, Law Ruler’s Pro package starts at only $169 a month and provides a wide array of solutions that can benefit law firms of any size or budget.
Does Lawmatics require contracts?
Lawmatics requires customers to sign up for its services for at least one year and offers a reduction in their onboarding cost from $1,500 to $399. If a Lawmatics customer decides to cancel their contract, they will be responsible for paying the difference between the discounted fee and the standard fee or the remaining balance on their contract.
At Law Ruler, we know that things change, that’s why we don’t require customers to sign restrictive contracts for services that might not always suit their needs. We give our customers the option to sign up for monthly or yearly services depending on what works best for them.
What Clients are Saying About Law Ruler
We are two months into our “Law Ruler Revolution” and my firm is transforming before my eyes. The immediate impact is higher lead capture through automation.
I come out looking like a rock star, so I love Law Ruler… it has eliminated data entry errors and user errors. It really streamlined the time for the intake and offers marketing, and retention of clients. All of these things are in one place. It is your one-stop-shop for all of the things that we previously did on 10 different forums.
Law Ruler has been instrumental in capturing ALL leads and helping us drill down on which marketing efforts REALLY work!
Take your client relationships to the next level with Law Ruler
If you’re searching for a way to better manage your intake process and keep your existing clients happy—without spending valuable billable hours on tasks that could easily be automated—Law Ruler’s legal CRM has you covered. It includes robust tools that simplify client management and make the onboarding process a breeze.
Take your client relationships to the next level, and schedule a free demo today.
Schedule Demo
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FAQs about Law Ruler legal CRM
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What is CRM Software?
Client relationship management software (CRM) is designed to foster growth at your law firm by enhancing your intake process, improving client communication, and nurturing relationships with clients.
There’s nothing more important to your practice than your clients, and a legal-specific CRM is one of the most important tools you can use to enhance client satisfaction and take easily automated tasks off your plate. CRM software can track information on leads and current clients from one central location, making time-consuming administrative tasks a thing of the past.
Law Ruler’s CRM enables you to streamline:
- Client communication
- Client management
- Revenue tracking
- Project management
- Document management
- Lead generation
- Lead management and tracking
- Scheduling and follow-up
- Client intake
There are many generic CRM tools available to businesses, but few of them are designed for the needs of legal professionals. Law Ruler’s CRM, intake software, and digital marketing tools are powerful solutions that have been created with legal professionals in mind.
Why do I need a CRM for my law firm?
Legal professionals are busy, and so are their clients. In today’s fast-paced world, law firms need every tool at their disposal to compete with other firms and bring on new clients. A legal CRM is a software solution that automates the time-consuming tasks that are crucial to building successful relationships with clients.
Law Ruler’s CRM software gives you the ability to:
- Create positive experiences for new and existing clients with automated marketing, client follow-ups, and document management
- Track new leads as they move through the intake and onboarding process
- Provide an efficient and personalized onboarding experience for new clients
On top of that, our legal CRM provides powerful analytics and marketing automation solutions to help your firm improve lead generation and enhance client intake based on user and marketing spend. No matter where you are in the client management process, we can help your firm get to where it needs to be.
Why is using a legal-specific CRM important?
While a law firm can use industry-agnostic CRM services, these programs aren’t designed to deal with the specific demands of the legal industry. Law Ruler’s legal-specific CRM was designed with your practice in mind to ensure that you always have the solution you need.
When you use a legal CRM that’s designed to support the operations and workflows of legal offices, you won’t have to worry about aligning your work with an industry-agnostic CRM’s tasks and workflows.
Many firms also use other legal software to enhance their firm’s operations. From file-sharing and time tracking to document and case management, Law Ruler’s CRM can integrate with many of your tools so you don’t need to worry about using a third-party service to keep your firm organized.
Another key reason to use Law Ruler’s legal-specific CRM is that it comes with built-in safeguards that are designed to help your firm adhere to industry guidelines and compliance regulations. That way, you remain compliant without added stress.