Law Ruler vs. Litify:
A CRM Review

No more add-ons! Unlike Litify, Law Ruler includes marketing automation and client intake features that don’t cost extra. Law Ruler streamlines client onboarding and automates your marketing efforts, saving you time and growing your law firm. Exclusive features included with Law Ruler:

  • Marketing Automation

  • Streamlined Legal Intake

  • SMS (Text) and Email

Legal CRM Software

Differences between Litify and Law Ruler

Litify Law Ruler
Number of contacts 10,000 10,000
Number of users 1 3
SMS and email Email included
SMS add-on
Yes
Number of automations Unknown 3
API offered Yes Yes
Training offered
  • Videos
  • Web-based
  • Community
  • Knowledge base
  • Videos
  • Web-based
  • Resource library
  • Knowledge base

Law Ruler vs. Litify: A Legal CRM Review

The legal profession can be highly competitive, with many law firms vying for access to the same client base. As a result, it can be tough to find that advantage that gives you a leg up on the competition.

Legal client relationship management (CRM) software can set your firm apart. From solutions that enable your firm to locate and convert qualified leads to automations that can streamline workflows and enhance client communication, a quality CRM can be a game changer.

But finding the right CRM for your firm can be a tedious process. Moreover, the process can eat into billable time and leave you wishing you had an expert to guide you through the process.

That’s why we’ve done the legwork for you, with this detailed analysis of Litify’s legal CRM.

Overview of Litify

Who is Litify?

Litify is a legal software solution platform headquartered in Brooklyn, NY, and owned by SalesForce. Litify provides services for legal professionals, primarily dealing with workflow and client management. They particularly focus on clients with needs for enterprise legal management, plaintiff practice management, and claims litigation management.

What customers do they serve?

Litify serves law firms of all practice areas. However, it might not be the best fit for smaller practices and solo practitioners because of its higher-than-average startup costs and integrations that require a dedicated team (and additional funding).

What are the key features of Litify?

Legal CRM

Litify’s legal CRM offers various services for law firms, ranging from client and document management to timekeeping and billing. While these are valuable tools, Litify does not specialize in legal CRM.

Alternatively, Law Ruler is designed specifically to help law firms grow their practice. Its legal CRM is a core feature and offers tools to capture and prioritize leads and build strong client relationships. These tools include:

How to Help Clients Grow
Built-in softphone

Marketing Automation

Litify does not offer native marketing automation for its customers. Instead, customers must use integration options with other Salesforce apps at an additional premium.

Law Ruler, on the other hand, offers powerful marketing automation solutions that reduce the time your team spends on marketing outreach and client communication, allowing you to get back to more high-value tasks. Key features include:

Client Intake

Client intake isn’t included in Litify’s base-level service. If customers wish to use a client intake service with Litify, they’ll need to purchase additional Salesforce apps to integrate with their product.

Law Ruler, alternatively, provides an all-inclusive legal CRM specifically designed to enhance intake processes for all areas of law at every stage of the sales funnel with capabilities like:

Automated follow-ups by email or text
How to Sell Law Ruler

Dashboard Analytics

Litify offers dashboard analytics that allows legal professionals to track various aspects of their business performance, like lead conversion rates or matter statuses, and generate reports based on that data.

Similarly, Law Ruler’s integrated analytics dashboard enables your firm to analyze campaigns for ROI, customer engagement, and overall marketing success so that you can fine-tune your strategies to give your firm the advantage it needs when planning your next moves.

Law Ruler’s analytic dashboard features include:

Milestone and progress reporting that assists with tracking case metrics, new signups, and productivity to help your firm stay on the right track.

A custom report builder that allows you to create detailed reports without any programming required. Use recurring reports to keep abreast of new developments and easily track and measure KPIs.

Intake and marketing data that allows you to measure client outreach efforts so you can make data-driven decisions when dialing in your marketing campaigns.

Does Litify offer operation solutions to help my firm with online payments, practice management, and other operational tasks?

While Litify offers some operational solutions like billing and time tracking, other operational tasks may require additional integrations with higher price tags.

Law Ruler knows that client intake and communication is just the tip of the iceberg when it comes to law firm management—that’s why we provide a robust set of operational solutions that law firms can use to streamline their workflows and take the time-consuming administrative work out of daily operations.

Just a few of the solutions offered by Law Ruler are:

Pricing

What kind of pricing does Litify offer?

Litify operates on a quote-based pricing system, but based on customer reviews, you can expect to invest a minimum of $200 per user per month at the baseline, with additional purchases required for software integrations that can sometimes cost upwards of $50,000.

Law Ruler’s affordable pricing starts at just $169 per month and allows for three users and 10,000 contacts right from the start—a homerun for firms of any size and budget.

Does Litify require contracts?

Litify offers its services based on annual plans, which means you could get locked into an arrangement that doesn’t work for you and be stuck paying high prices for an entire year or more.

Law Ruler doesn’t require contracts for clients. While we offer an annual option, we understand that things can change quickly, and we trust our customers to know what’s best for their firms.

What Clients are Saying About Law Ruler

We are two months into our “Law Ruler Revolution” and my firm is transforming before my eyes. The immediate impact is higher lead capture through automation.

Adam Smallow

Managing Partner of the Law Offices of Adam M. Smallow

I come out looking like a rock star, so I love Law Ruler… it has eliminated data entry errors and user errors. It really streamlined the time for the intake and offers marketing, and retention of clients. All of these things are in one place. It is your one-stop-shop for all of the things that we previously did on 10 different forums.

Samantha Stone

Supervising Paralegal, Hansen & Rosasco, LLP

Law Ruler has been instrumental in capturing ALL leads and helping us drill down on which marketing efforts REALLY work!

Jennifer Gore-Cuthbert

Founder/Owner, Atlanta Personal Injury Law Group - Gore LLC

Beat out the competition with Law Ruler

If you’re looking for a way to stand out to prospective clients and level up your marketing strategies (while streamlining your processes and increasing efficiency), Law Ruler’s legal CRM has got you covered with a software solution that checks all the boxes for law firms of any size or budget.

Let Law Ruler help you beat out the competition. Schedule your free demonstration today.

Schedule Demo

See Law Ruler in Action!

FAQs about Law Ruler legal CRM

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What are the most important features to look for in a CRM?

When considering which features of a CRM platform will benefit your law firm the most, it is important to weigh the advanced capabilities against their potential to truly impact your business.

Beyond pricing, a crucial factor to consider is the platform’s user-friendliness. Does the interface allow for intuitive navigation, and can tasks be accomplished with minimal clicks? Even the best features won’t benefit your firm if they are difficult to access.

Top legal CRMs should also offer customization options, allowing your firm to tailor the software to its unique needs. These may include customized intake forms to fit specific practice areas, automated response messages and timelines, drip campaigns for marketing, email marketing tools, and more.

What software integrations does Law Ruler offer?

Integrations with key software tools—your practice management software, document software like Office 365, and email, for example—are critical factors when choosing a CRM.

Our CRM offers robust integrations with leading law practice management software programs, allowing for the automatic importing of client data from contact and intake forms into your case management systems. This enables your firm to transition seamlessly from onboarding a new client to managing their case, while reducing administrative time (not to mention human data entry errors).

Our CRM seamlessly integrates with Office 365 and your attorneys’ Gmail accounts, which simplifies the process of generating, populating, and sending documents and other communications to clients.

Not sure whether our CRM integrates with your favorite legal software tools? We’re happy to answer any questions you may have.

How does Law Ruler support my firm when using legal CRM?

Our knowledgeable support team is dedicated to assisting each client through the implementation process. We offer guidance on integrating the CRM with your website, migrating data from your previous software, and customizing automation tools to optimize your law firm’s workflows.

Additionally, we provide comprehensive training to ensure your team feels comfortable with the software before launching. This is particularly useful for small law firms without an in-house IT department to assist with software adoption.

We aim to help you seamlessly transition to our CRM, ensuring that you have the tools and knowledge necessary to take full advantage of its capabilities. Whether you have technical questions or require ongoing support, our team is available to provide the assistance you need.

What makes Law Ruler the best CRM software for law firms?

Law Ruler offers robust functionality that supports firms of all sizes and practice areas, making it the ideal CRM for law firms. Our software is specifically designed to help small law firms compete with larger practices, while still being flexible and powerful enough to meet the needs of larger firms.

Along with industry-leading software support and training, Law Ruler offers unique tools and functionalities that set us apart from other law firm CRMs.

For example, we provide a built-in softphone dialer that automatically prioritizes calls and enables you to dial in with one click from within the software. We also support two-way texting and video calling, allowing for open lines of communication at all times.

Our CRM is also the only one that offers one-click eSignatures by text. This feature streamlines the signature process for important documents, saving you valuable time and reducing the need to track down signatures.

Whether you’re a small law firm looking to compete with larger practices or a larger firm seeking a flexible and powerful CRM, Law Ruler has the tools you need to help your firm grow.