5 ways law firms can use tech strategies like Amazon to yield powerful results. You’ve heard about it, you know plenty of marketers infatuated with it, but at the end of the day what is marketing automation software for a law firm? Is it included in my legal case management software? Is it included in my legal CRM software?
We have all heard of companies like Amazon and seen the results of how successfully they buy and sell. One of their secrets is the use of “marketing automation software” and tactics — that is, to nurture prospects with highly personalized, useful content and messaging that helps convert prospects to law firm leads and turn leads into delighted clients. This type of marketing automation typically generates significant new revenue for law firms, and provides an excellent return on the investment required. It’s not the easiest initiative to implement, but, do not fret, marketing automation is certainly not impossible for law firms. Imagine you’re trying to grow a plant:
First you need fertile soil ripe for the growth of your plant(your law firm being ready for a new strategy).
Next you need seeds (from your marketing / advertising) to care for, and last you need water and light in order to nurture those seeds into a lush, blooming plant(Law Ruler). It’s not foolproof, but it’s not impossible. In our story, effective marketing automation looks just like nurturing this plant does. At the end of the day, we hope we’ve nurtured our leads (the seedlings) well enough to produce actual paying clients for a law firm (a lush, full-grown plant). Once these seedlings are converted to actual paying clients, then they can be imported into legal case management software such as Law Ruler or exported into a format that can be easily integrated with an existing legal case management software.
There are many buzz-words for this type of software, such as the term “marketing automation software”, where law firm marketers seek out marketing automation software under the impression that all of the digital marketing tools necessary for growth, including those needed to generate new leads, roll up under the hood of marketing automation. This misconception leaves many law firm marketers with sophisticated tools to automate the middle or end of their funnel, but no solution to nurture new leads before they sign a retainer or become a client.
The consequence is that law firm marketers begin buying marketing and advertising online with search engines like Google and Bing, or on specialty sites, billboards, and lack the proper systems to nurture these leads when they see the law firm’s website or call the law firm for the first time.
While it seems like a quick fix, it’s not a long-term solution, nor does it create the fertile ground for a healthier, longer relationship with your future clients, and becomes a very expensive routine without the proper legal marketing automation software such as Law Ruler. In our plant analogy, it’s sort of like using artificial chemicals or enhancers to make your plant grow faster. Sure, it seems like a good, quick fix–but it doesn’t set you up for future, long-term success, lacks the ability to measure results, and is missing the proper automation to nurture these seeds into long-term plants(clients). While it’s definitely the easier route, it doesn’t set you up for long-term success.
Law Ruler legal software is a suite of cutting-edge software tools for the law firms that want to grow and innovate and includes: Law Ruler’s Legal CRM & Marketing Automation Software, as well as Law Ruler’s emerging Legal Case Management Software. Join the revolution! Learn the truth about how not all legal case management software and marketing automation software is NOT made the same!
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