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medical Records ehr icon 300x226 3 Reasons Why You Need Law Ruler’s Medical Records Retrieval API Integration3 Reasons Why You Need Law Ruler’s Medical Records Retrieval API Integration
By Law Ruler, Marketing

Securing medical records relevant to a client’s case in a timely manner is not only vital but often a significant factor for the successful representation by any law firm. Without these documents, preparation for litigation, mediation, court hearings, and trials can be adversely impacted.   Medical records are required throughout the legal process and essential in a wide range of legal matters ranging from a clinical negligence claim, a traffic accident, or a workplace injury. The process of securing this much needed data can certainly be daunting and undoubtedly laborious.  Law Ruler takes the frustration and inefficiency out of the equation.

There are three areas of concern that every law firm faces with regards to medical records retrieval:
1. Speed and proficiency
2. Affordability
3. Security of the Data

Speed and Proficiency of Securing Documents

Law Ruler’s Medical Records Retrieval module allows for the fast, accurate and secure transmission of these documents.  The old adage, “time is money”, certainly applies in this instance.  Case preparation and fast turnaround is key and without the needed health documents, your paralegals and legal assistants are left unproductive and spinning their wheels.  Law Ruler guarantees the best turnaround time in the business – order Medical Records directly from inside Law Ruler, get notified when they arrive, and the records will be waiting inside Law Ruler.

Affordability

Law Ruler’s Medical Record Retrieval Module streamlines the record ordering process, passes the savings on to your firm through affordable pricing, and allows small to mid-size firms the opportunity to take advantage of electronic systems that are within your means. Our investment in leading technologies and, most certainly, cyber security, allows us to be much more efficient, so we pass on the savings to our clients.

Security of Data

When requesting protected health information (PHI), any identifiable information that relates to your client must be protected under HIPAA’s rules.  With Law Ruler’s Medical Record Retrieval Module, all data is encrypted using 256-bit (AES) encryption recognized as the standard for protecting sensitive data for government, bank, and military grade applications. You can be rest assured that the security of your client’s health information is protected. Law Ruler’s secure cloud platform is HIPAA compliant throughout with the most advanced security available. Safeguard and protect your firm’s cyber security and governance issues and move forward with your daily business.

How We Can Help You

Law Ruler’s Medical Records Retrieval module requires a HIPAA Compliant Cloud Hosting Plan which is an additional service, per scope and client requirements.  Want to add this layer of protection and security to your firm? If you’re interested in learning more about how Law Ruler’s HIPAA compliant, cloud hosting can protect your clients’ health information in a safe and secure cloud platform, feel free call today at 1-954-371-2300 or schedule a free product demo.

How to Create Uber-like Interactions at Your Law Firm
By Daniel S. Jacobs, Law Ruler

 

growth1 300x218 How to Create Uber like Interactions at Your Law Firm

Potential Clients shop for a lawyer’s services within five minutes as they would an Uber ride, and if you are not there to provide on-demand interactions, then someone else will be. There are many instances when waiting several hours, or even a day or two for a lawyer to be reply to a potential client with on-demand interactions, will have a negative impact on the firm’s lead conversion.

To have an Uber-like interaction process in place in your firm, a lawyer or their intake/support staff must be available quickly so the potential client does not go elsewhere. Immediacy goes a long way in converting potential clients into paying clients. Quick connections to suitable lawyers are far more beneficial than a prolonged search for that perfect attorney.  It is for this exact reason that potential clients are contacting between 4 and 5 different law firms when they have a legal problem, and it is a critical issue that requires an automated intake solution, Law Ruler.

There are many competitors in the legal market who are not beating you in quality but rather in expediency and the perceived availability of the lawyer with a technology-centric approach.  An on-demand, automated intake process with human interaction, like the Uber driver gives you, provides the needed availability to make it more convenient for the client. Ease and affordability drives the millennial consumer and it is a formula that is winning in the business marketplace. The implementation of Law Ruler legal CRM software can take control over straightforward intake tasks affording ease of availability in your office, allowing paralegals and intake specialists to efficiently change the fortune of the firm and provide on-demand intake to callers and web-based leads.

These types of solutions can be implemented to the benefit of all concerned by connecting people and businesses with legal problems to easily accessible lawyers. The legal profession should not however, become out of touch with what the public need most: on-demand services at a fixed rate. That is not to say that services should be compromised. It is in no one’s interest for attorneys to become irrelevant leaving the legal profession to amateurs. Like the taxi driver, a lawyer provides a useful service but at the same time, like that same driver he is sabotaging himself through a delivery service that is becoming irrelevant. The Uber model has come up with a better way to be accessible to the public, and Law Ruler has made this type of delivery model available to law firms for automating their intake process. The legal profession should as well.

To learn more about Law Ruler legal CRM, legal case intake, and marketing automation, please click here to start your live demo now or call 1-954-371-2300.

4 Mission-Critical Marketing Hacks They Didn’t Teach You in Law School (Part I)
Facebook Marketing Hacks 1024x512 4 Mission Critical Marketing Hacks They Didn’t Teach You in Law School (Part I)

You are probably like most… and wondering why they don’t teach you how to run a law firm *and* do marketing in law school.  It takes sooooooo much effort to get your phones to ring, to get leads from your website/social media.  Now, you are either starting to see the signs of life, or you are doing a lot of volume, but for some reason, you feel like you aren’t doing as well as you thought you would be… 

To “nail it,” you need to invest in the latest trends and one of these is lead conversion and legal case intake software.

This is where you have systems in place to give quality interactions so you don’t hemorrhage potential clients daily… how hard do you work to get referrals and how much $ do you invest to get calls/web leads/live chat leads?

What potential clients now expect has evolved as more people are using mobile devices and they can call your office at any time, not just during your business hours…and they expect immediate service or they call 3-4 more law firms in minutes. Did you know that the average person calls between 4 and 5 law firms when they have a legal problem? 

While you might be getting hundreds of calls at the office… this does not translate to success. In fact, you could be losing a lot of prospective leads if these callers are not getting the help they are looking for… immediately. How do you service everyone at one time and maintain quality?   You have to provide “Uber-like” services and provide the equivalent of “1-Click service.”

Über-like Engagement for New Potential Clients

In order to provide this “1-Click service” you need to embrace lead conversion and legal case intake CRM software… it is new technology that is NOT part of your practice management apps.
Selecting the right legal case intake software is critical. Most legal case intake software or legal CRM vendors have only one or two out of several required components, and require costly integrations with outside providers to deliver anything close to Über-like Engagement. It’s important that you find the one that’s right for your firm.  Law Ruler has everything in 1 solution.

1. Better ROI – Return on your Investment of Time and Money

If you are not tracking your legal intakes, then you are losing out on a great chance to improve your ROI. You need to check whether all your calls/web leads are being attended to professionally, that each caller gets follow-ups in the way they want them, text message, e-mail, phone calls, etc. In essence, you need to determine whether you are getting value for your money and deliver content in a medium that people want.

2. Improved Customer Relations

For a law firm, the most important thing is customer retention.  There is no definitive answer to this question, but most sources say the answer is that it costs between 4 and 10 times more to acquire a new customer than it does to keep an existing one. Some sources say cost of acquiring a new customer is over 30 times that of keeping an existing one. You don’t want callers to think they have been ignored and this is one reason to invest in highly specialized legal intake software. Whether your clients are calling or posting on social media you need to know about it and the best approach is to deploy the best lead conversion and legal case intake software to stay abreast of all company mentions.

3. Evaluation of Conversion

The best marketing campaign are always evaluated regularly. Your lead conversion software CRM also needs such an approach to determine the rate of conversion. This helps you determine the success of your strategy and make changes if need be, whether they are in your org chart, your marketing campaigns, etc.

4. Cost-efficiency

Small law firms can now leverage technology to fight in a very competitive market with bigger companies. You might not have the resources to employ a 24/7 client services department but with legal case intake software you are able to keep overhead low and appear to be that large firm that you aspire to be someday.

Legal case intake tracking is an affordable tool to improve your ROI. This comes as a Godsend in a world where the cost of business operations keeps rising. You can now track every inbound call or web lead to guarantee better conversion and higher ROI.

Want to learn more about how to transform your law firm and start converting more calls/leads? 

Please CALL 1-954-800-2204 to instantly start your demo.
This phone number will actually give you a demo of the *same* technology that we offer.  Call the number and be amazed with how Law Ruler starts engaging you… Use Law Ruler’s proprietary technology to make your firm the “Uber-like” service provider of the legal world.

3 Scary Statistics that are Hurting Your Firm
failure oops 300x199 3 Scary Statistics that are Hurting Your Firm

by Dan Jacobs, WWW.LAWRULER.COM

Halloween is around the corner so it is only fair to remove the blindfold and talk about the elephant in the room.  One of the toughest operational aspects in any business organization is lead generation and lead conversion…often referred to as the sales and marketing funnel or pipeline. Traditional marketing techniques including print may work for lead generation, but are not very effective when it comes to lead conversion.

What is lead conversion software and how does it help? Lead conversion software is a juggernaut, a category killer, and it is a combination of several different apps such as CRM, law firm text chat, legal case intake, marketing automation, social media marketing conversion, text and email drip marketing, phone call tracking, e-signature, ALL-IN-1 seamless app.

If you do not want your marketing efforts making your competitors rich, then you will want to invest in the good lead conversion software.  Did you know that statistically, only 5 to 10% of leads that law firms receive nationally are actually converted into clients?  Wow.  That is scary.

1. Law firms are losing 90-95% of their new, potential clients by not having good, lead conversion software… real simple, no proper mouse trap, not many mice.

2. Did you know that when someone has a legal problem, they call/fill out the web contact form/live chat between 4 and 5 different law firms? With good lead conversion software, you can be the firm they choose and the buck stops with the call to your firm.

3. Leads that call your firm are 5-10x more likely to convert into paying clients than website leads.  Did you know that you can bridge that gap with lead conversion software?

Just having a standalone legal CRM is nice, almost cute, like your first teddy bear or toy car, but who needs a second or third place to just go enter data that is missing so much?  Umm.. that is called a time waster, and the scary part is a lot of firms didn’t even know it.   In a world where business has moved online, your law firm must leverage the emerging marketing technology of lead conversion software.

Want to learn more about how to transform your law firm and start converting more leads?  Please CALL 1-954-371-2300 to instantly see a demo of the best, lead conversion software.   Call the number and be amazed with how it starts engaging you and makes it really hard not to see what all the fuss is about…

5 Ways to Use Facebook for Cost Effective Legal Marketing 
By:  Daniel Jacobs, Law Ruler Software, LLC

Best Facebook PPC Strategies 300x157 5 Ways to Use Facebook for Cost Effective Legal Marketing

Want to lower your Cost per Case? How about Convert more Leads?

Facebook remains the leader in social media networks with over a billion monthly active users. As a lawyer; it is important to leverage this broad reach to get a voice and also interact with your target audience. The American Bar Association (ABA) says social media can help law firms create a solid following which in turn helps to boost their reputation.

It is critical to embrace new technologies.  Lawyers are not keen to embrace social media marketing and the fear is understandable. However, when used correctly Facebook can guarantee more visibility in local search and this will lead to better conversion of web visitors into leads at a more cost-effective price.

 


1. Start with a Strategy – Collaborate and Put on Your Thinking Cap

Most law firms approach Facebook the same way individuals do and the results are disappointing. You need to have a social media marketing policy to determine what content you will be posting on Facebook, the frequency and what you want to achieve. You should get input from all stakeholders before launching your company’s Facebook page and this will guarantee better results at the end of the day.  Imagine if you can get a targeted lead that converts to a case for $100 instead of $1000.  Wouldn’t that be nice?

2. Targeted PPC – Identify and Focus on What Your Perfect Lead Looks Like by Demographics

Facebook PPC ads are much more cost effective than Google Adwords. Facebook ads are more targeted and you can narrow down the target audience based on various parameters. This can be in terms of age, gender, location, marital status among others. This increases the rate of conversion and guarantees a better ROI at a much lower cost than Google PPC.

3. Optimize Your Ads – Target the Need, not your Sales Pitch

While relevance is crucial for any marketing campaign; it is even more important for law firms seeking to leverage Facebook marketing. Your Facebook ads must speak to the search’s intent; if someone is looking for an accident lawyer your ad should answer to the immediate goals of the Facebook user, to make it more likely for the Facebook user to click your ad.

Example:  Instead of creating an ad for “Need a personal injury lawyer?” you may want to create an ad for “5 Recovery Tips After a Car Accident” and direct the Facebook user to a landing page on your website that has a STRONG Call to Action.

4. Call to Action on Content-Specific Landing Pages

Now that you have an internet user on your landing page, they are now primed for engagement.  On your landing page, you must have a Strong Call to Action such as a Free Consultation Form, Live Chat, a Law Ruler Lead Capture Phone Number, or a Law Ruler Texting Number, or ALL OF THE ABOVE to really do your best to convert the website visitor into a LEAD.  If not, then you might just never hear from them again as they call one of your competitors or try to brave it without legal representation(oh no)

5. Implement the Appropriate LEAD Conversion Software for Law Firms

You might be the best, or have the best staff and intake specialists in the industry, but you will never reach the top of Everest without implementing technology to convert leads.  After all of your time, efforts, and financial investment to create leads, don’t run out of gas at the finish line.

Good lead conversion software is easy to integrate with your law practice phones and website in seconds to ensure that ANY incoming calls create a new lead as the 1st ring of the phone as it happens in real-time…but faster… I repeat, as the phone is about to ring, you have the caller ID and name of the person calling your firm, and there is NO data entry.  The caller/web lead just magically appears… (waving a magic wand)
it even works with web contact form and live chat leads too!

Why not send a Welcome Text Message to give the Uber look and feel from your law firm
***AS the phone is ringing???  Wait, I can do that???  Sounds like magic to me…but it’s not.  It is called Law Ruler.


Learn More

Want to learn more about how to transform your law firm and start converting more leads?
Please CALL 1-954-371-2300 to instantly start your demo.  This phone number will actually give you a demo of the *same* lead conversion technology that we offer.  Call the number and be amazed with how Law Ruler starts engaging you.

cover page 300x169 3 Can’t Do Withouts that Law Firms Need Now3 Can’t-Do-Withouts that Law Firms Need Now
By:  Daniel Jacobs, Law Ruler Software, LLC

You need to check this out.  This proprietary, cutting-edge law firm technology that will be described below was recently shown to a room of attorneys at a legal trade event and their jaws dropped.

Did you know that only 3% of law firm website visitors are converted into leads?  Halloween is around the corner, but this is S-c-a-r-y, huh?  Did you know that *only* 5-10% of law firm leads are converted to clients?  These stats are from a national law firm survey.   How can you convert more of your law firm’s leads?  And implement a system that lets you start doing it now???

Want to make it rain? …you know… bring in additional clients, you should invest in the best legal case intake software.  Good intake software is easy to integrate with your law practice phones and website in seconds to ensure that ANY incoming calls create a new lead as the 1st ring of the phone as it happens in real-time…but faster…

I repeat, as the phone is about to ring, you have the caller ID and name of the person calling your firm, and there is NO data entry.
The caller/web lead just magically appears… (waving a magic wand)… it even works with web and live chat leads too!

Why not send a Welcome Text Message to give the Uber look and feel from your law firm ***AS the phone is ringing???  Wait, I can do that???  Sounds like magic to me…but it’s not.  It is called Law Ruler.

  1.  Remove the Walls and Barriers to doing business with your firm. 
    Everyone wants things NOW in the internet age.  Just doing e-mail marketing is not effective.
    Manually inputting new leads is NOT effective.  You can *not* engage and reply to leads if you are waiting to data enter them first.
  2. Start using legal case intake software with Text Messaging NOW, not yesterday, now. 
    E-mails are read 22% of the time, where Text Messages are read 98% of the time.  Which do you like better???  If you shop around for a new car and they take 2 days to reply to you and do it via email, or you get an annoying voicemail from a stranger? are you going to deal with that car vendor?  Umm…NO
  3. Please get out of your own way, with all due respect.  Stop preventing your potential clients from becoming actual clients. 
    Deliver quality interactions and engage your callers, the instant that they call.  And use automated text messaging follow-ups and manage replies *inside* your legal case intake CRM.  Please do *not* use your personal phone to do this for a variety of reasons.You do not want to give off the appearance of the old cab company that you don’t know where they are, they don’t text message you notifications, and you really, really wonder if the taxi cab is going to showing up.  Is that the look you want for your firm?

Want to learn more about how to transform your law firm and start converting more leads?
Please CALL 1-954-371-2300 to instantly start your demo.
Please fasten your seat belts and prepare to be impressed.  This phone number will actually give you a demo of the *same* technology that we offer.  Call the number and be amazed with how Law Ruler starts engaging you…

 

July 22, 2016 – Daniel S. Jacobs – Law Ruler Blog

 

AAEAAQAAAAAAAAdMAAAAJDhiNTk3Y2EzLTRmMGUtNGZkZi05YmM0LTZlZDJjNTAyOWFjYg Are You Aware that Click Through Rates of SMS Texts are 19% vs 4.2% of E mails

Are you aware that 98% of SMS Text Messages are read, yet E-mails are only read 22% of the time?

SMS Texts are Read 98% of the Time and is a Winner

SMS Text marketing is the leading choice in law firm marketing.  E-mail marketing used to be one of the most successful marketing tools in a law firm’s arsenal, but those days are gone.  E-mail marketing’s effectiveness has diminished over the last 10 years.

A huge percentage of emails don’t get opened since they are often treated as spam by Microsoft Outlook, Gmail and others.  Let’s look at smartphones…they are in the pocket of your audience and you get nearly 100% engagement.  Need I say more?

Does your legal practice management software send SMS Text Messages to remind clients to send back agreements?  How about to wish them Happy Birthday?  You do want referrals…right?

Were you aware that SMS Text Messages are read and acted upon 8x more than e-mails?  Does your CRM or legal practice management software have an automated SMS Text marketing feature?  Law Ruler is compatible with various leading practice management software such as Needles, Clio, and TrialWorks to name a few.

AAEAAQAAAAAAAAkMAAAAJDEyOGNmOGYyLTVmNTctNDI5Yy1hOTExLTcyMjVkNjE4NWRmZQ Are You Aware that Click Through Rates of SMS Texts are 19% vs 4.2% of E mails

It is super important to measure the click through rate after a SMS Text message or email has been opened.  The main objective of a marketing message is to drive traffic to your website and add visitors into your sales/marketing funnel.

“The percentage of clicks a URL receives in an email is now only 4.2% on average (Mailchimp), whereas the CTR(Click Through Rate) of an SMS message is 19%. This shows that the CTR of an SMS message is also higher than that of email marketing making it more effective.”  1

 

What is Included in the Law Ruler Lite Edition?

Let’s take your law practice to the cloud!  Law Ruler “Lite” starts at $50/Month and is a 100% cloud-based cost effective legal CRM that includes both SMS Text and E-mail marketing, and all of the essentials to get you started today!  It is a great way to dip your foot in the proverbial Law Ruler “pool.”

When you are ready, upgrade to the Pro Edition of Law Ruler which contains ALL of the bells and whistles, our integration engine, call tracking phone numbers, as well as 1 on 1 Marketing Assistance and Support from a key contact inside Law Ruler, to help your firm WIN!

Please be aware that some practice management software that is server-based will require Law Ruler’s Pro Edition for Servers and the Law Ruler Lite Edition will not be a fit for those business use cases.  Are you ready for the easy button?  Law Ruler’s legal CRM also has a 1-Click e-signature button that makes automating client agreement automation extremely simple.  We have the 1-Click easy button!

Law Ruler Lite Edition includes SMS Text and Email Marketing as well as over 25 Ready-to-Use Campaign Templates for most major law practice areas to take the guesswork out of creating SMS Text and Email messaging.

Is there more?  Of course there is…Law Ruler legal case intake software, the legal industry’s #1 Legal CRM offers end-to-end process automation, and SMS Text marketing!


Start Your Free Trial of Law Ruler Today!

If you are not sending SMS Texts to your potential clients, then you are doing your firm a great injustice. Let’s work together as a team and help you correct this problem today!

If you’re interested in learning more about how Law Ruler legal case intake software & legal CRM can help you sign more cases, automate your client agreements with e-signature, collect information with online client intake forms, or any of our other features, feel free call today at 1-800-431-6779 or click here to schedule a free product demo.
Aside from Law Ruler TM Software, LLC, All other trademarks, trade names or company names referenced herein are used for identification purposes only and are the property of their respective owners.  This does not represent a relationship between companies.

1: SOURCE:  (2014, April 2) SMS Vs Email Marketing: The Gloves Are Off [web post],  from http://tweakyourbiz.com/marketing/2014/04/02/sms-vs-email-marketing-gloves/

How to Sign More Cases with Law Ruler E-Signature & SMS Texts

June 22, 2016 – Daniel S. Jacobs – Law Ruler Blog
easy button 150x150 How to Sign More Cases with Law Ruler E Signature & SMS Texts
Do you have an easy button for signing more cases?

Are you aware that you can start signing more cases today and become a master of the legal sales process?
Manual intake processes end up costing a fortune.  A fortune of what you ask?  A fortune of unsigned clients that somehow ended up at your competitor’s doorstep.

Do you send SMS Text Messages to remind leads/new potential clients to send back agreements?  Were you aware that SMS Text Messages are read and acted upon 8x more than e-mails? It is statistically proven that SMS Text Messages are more effective than E-mail.  Does your CRM or legal practice management software have an automated SMS Text feature?

As you probably know, chasing down signatures is a time intensive task, and because law firms cannot bill for hours spent drafting agreements, and chasing new potential clients, then it is in your firm’s best interests to automate and make it as efficient as possible.

Saving Time with E-Signature

Are you ready for the easy button?  Law Ruler’s legal CRM features a 1-Click e-signature button that makes automating client agreements and medical release form automation extremely simple.  Our friendly support team will create your e-signature templates for each document as part of our initial implementation process.

All that is left to decide is which document you want signed, and press the “Send Contract” button with 1-Click.  We all love the 1-Click easy button!

Long gone are the days of spending 15 minutes customizing each e-signature document for each and every client, a process which can be chock full of errors. The document drafting process is instantaneous with 1-Click, and works reliably each time.

Even better, no longer will you have to manually download, print, and scan a document in order to save it, or get it signed. Your clients can open the e-signature document email on their iPhone, Android Phone, or other mobile device, and sign/submit it in a matter of seconds and it auto-saves to the lead/new potential client in Law Ruler.

Is there more?  Of course there is…Law Ruler legal case intake software, the legal industry’s #1 Legal CRM offers end-to-end process automation.

Sign More Cases with SMS Texts and Process Automation

In the movie Glengarry Glen Ross, Alec Baldwin repeats the mantra:  “Always be closing!”

  • After an e-signature document is sent out using the 1-Click easy button, Law Ruler will automatically change the status of the lead/new potential client to “Sent Retainer Contract” and this will allow our drip marketing campaigns to take over with highly personalized SMS Texts and E-Mails.
  • If the e-signature document is signed in person or within a specified amount of time(that you decide) then Law Ruler will automatically change the status to “Signed Contract” and can trigger an emailed welcome letter with an intake packet, or just a warm and fuzzy welcome to the firm emailed letter, followed by an even friendlier SMS Text Message saying “Welcome to ____ Firm.  My name is ___ and I am your assigned rep.  My Phone # is: XXX-XXX-XXXX.”
  • More importantly, if the client has questions, or uncertainty about moving forward with your firm (sound familiar???), then Law Ruler legal case intake software is ready to help convince them for you.
  • Law Ruler can trigger an emailed reminder letter explaining the benefits of moving forward with your firm that is customizable by you, followed by an even friendlier SMS Text Message saying “____ Firm sent you an e-signature document.  Please sign and return today.  Questions?.  My name is ___ and I am your assigned rep.  My Phone # is: XXX-XXX-XXXX.”

If you’re interested in learning more about how Law Ruler legal case intake software & legal CRM can help you sign more cases, automate your client agreements with e-signature, collect information with online client intake forms, or any of our other features, feel free call today at 1-800-431-6779 or to schedule a free product demo.

failure success feature Top 5 Reasons Law Firms Need to Track Every Call in Lead and Referral

 

I.  To get qualified leads into your office.
More volume and greater accuracy can equate to more qualified clients walking through your doors. Law Ruler can help you score and prioritize your leads with its powerful process automation built around intuitive integrations so all of your law firm’s technology functions as one, and no calls go unanswered.

II. To improve your intake and increase ROI.
Intake is where the “pedal hits the medal”, or it doesn’t. Law firm personnel must master the intake process to ensure that every call is carefully executed and to ensure that pertinent client information is gathered from every single caller, every single time. Poor intake and tracking equals huge losses in revenue to the firm.  A good legal case intake software and law office CRM software like Law Ruler, will efficiently handle all of your incoming leads from phone calls – as well as TV, websites and email – and automatically turn them into leads in real-time, using powerful automation.

III. To track conversion rates and turn more leads into retained or paying clients.
Your legal marketing campaign is virtually useless if you are not effectively tracking your conversions. It’s like handing out cookies for a taste test and never checking to see if anyone actually ate them. What’s the point?  To be profitable, Law Firms MUST have a comprehensive legal case intake software   in place if they expect to double their lead to conversion rate.

IV. To make a positive impression on every caller, and build an emotional relationship with potential and retained clients.
Many callers seeking legal counsel are reaching out to you for help during a very stressful time. They are often eager to speak to someone who conveys concern and empathy and who can help them find answers to their many legal questions. When their calls goes unanswered, are dropped or are never followed up in a timely manner (or at all), the opportunity to foster a good client/attorney relationship is often lost.  Law Ruler’s legal CRM software has an automatic and highly personalized intake integration that will improve the customer experience and nurture all inbound and existing leads.

V.  Improve client retention.
Legal client management can make or break a law firm’s financials, but it is not designed for marketing automation, follow-ups, signing new clients, or increasing lead-to-client conversion rates. Every legal practice needs an innovative CRM system that will help them stay connected. We’re in the social media age now and no firm wants to receive a bad online review that goes viral, or have their reputation degraded publicly because of clerical or intake oversight.  Keeping up with the constant flow of inbound client information can overwhelm even the best office personnel. For this reason, successful law firms across the nation have turned to top-rated legal case intake software to improve their client-attorney relationships and retention rates.

Never miss an inbound call or web lead again, even if the call drops. Track every call and substantially increase your traffic and conversions with Law Ruler, the #1 legal case intake software and law office CRM.

Call Law Ruler today at 1-800-431-6779 for a FREE DEMO, or visit www.lawruler.com to find out how your firm can track every call-in lead. 

This post comes from the ABA Law Practice Division’s Social Media, Legal Blogs, and Websites Committee. In this two-part series, the Committee explored the intake process at law firms around the country. Read Part II here!

The mission that we undertook was to get a feel for what the average prospective client experiences when trying to engage with a law firm. To achieve this, we posed as prospective clients on hundreds of calls to law firms. We also analyzed data from thousands of inbound calls to law firms across the country. Some of the results are shocking:

  • Less than 10% of prospective clients actually speak with a lawyer.
  • 42% of the time, law firms take three or more days to reply to a voicemail or web-generated form fill from a prospective client.
  • 3% of callers gave up before the phone was even answered and 11% of calls lasted less than 10 seconds—most likely prospective clients frustrated by their inability to reach a person.

Most of the firms were appalled at their performance, and couldn’t believe some of the recordings when we played them back. Our worst result was a voicemail message that, instead of transitioning to the prospective client leaving a voicemail, simply looped back and repeated the voicemail message ad nauseam—and this was for a client investing in Adwords advertising to generate business.

Across the board, firms’ failed to deliver an outstanding first impression to potential clients.

Nordstrom Level Of Customer Service

Overall, the standard of customer service law firms should evaluate themselves against is the shoe salesperson at Nordstrom, not the ineffective, substandard experience delivered by the law firm across the street. We looked at that Nordstrom approach and lifted key elements that turn a commodity purchase into a fantastic experience (which in turn, sells a lot of shoes). Combine this with the data from an Avvo study that shows the number one thing prospective clients look for in an attorney is responsiveness, and you start to understand just how important a stellar intake process is.

Methodology

The study was conducted utilizing data from call tracking services for consumer-centric law firms across the country in a variety of different practice areas, although personal injury was heavily represented (roughly 55%). Mystery calls were placed during and outside of business hours, as were web based form fills if the client. We evaluated a variety of objective (i.e how long was I on hold?) and subjective (was the person empathetic?) metrics to establish a benchmark of performance.

Stop Marketing, Start Converting

The agency I work for markets exclusively for lawyers, but I’ve found the single most impactful thing most law firms can do is improve their intake process. Focus less on spending money for marketing, like Adwords or FindLaw, and more on ensuring that those prospective clientss who call you decide to hire you because you’ve delivered that Nordstrom level of customer service. Fortunately, the bar among your competitors is so low that delivering a stand-out experience shouldn’t take much.

Results

The Phone Call

One out of every three callers to a law firm didn’t get to actually speak to a person and less than 10% of the time, the caller was able to speak with an attorney during their initial call. Some of the firms we reviewed this data with said that was by design: “We can’t waste our lawyer’s time speaking with potential business—if the case is important, we’ll get back to them.” Now consider walking through the Nordstrom shoe department, unable to find a salesperson or unable to try on some shoes yourself.

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The very first impression a prospective client gets is the way the phone is answered… yet one out of every four callers didn’t even hear the name of the firm when their call was answered. The non-descriptive greeting of “law firm” communicates to the client that you view yourself as interchangeable with any other law firm—a pretty bad message to deliver as a first impression. And yes, this issue is probably exacerbated by answering services, so perhaps it’s time to find a different service.

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Some prospective clients found themselves on hold for an inordinate period of time, during which they may very well be surfing the web for a new appointment with someone less busy. Another tip: lullaby hold music should be avoided, as it makes the time seem to stretch out even longer. Reserve Eine Kleine Nachtmusik for your nursery, not your firm.

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Everyone’s favorite word is their own name, and the regular use of someone’s name consistently ranks as one of the easiest ways to build rapport and trust between strangers. And yet, in more than half of the calls, the person who answered the phone never identified themselves by name and almost as frequently failed to even ask for the caller’s name. (This of course, can make follow-up decidedly awkward: “Uhh… Someone at this number called about a car accident?”)

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To be continued tomorrow! Read more results in Part II of the ABA Benchmark Study on the Law Firm Intake Process here.