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medical Records ehr icon 300x226 3 Reasons Why You Need Law Ruler’s Medical Records Retrieval API Integration3 Reasons Why You Need Law Ruler’s Medical Records Retrieval API Integration
By Law Ruler, Marketing

Securing medical records relevant to a client’s case in a timely manner is not only vital but often a significant factor for the successful representation by any law firm. Without these documents, preparation for litigation, mediation, court hearings, and trials can be adversely impacted.   Medical records are required throughout the legal process and essential in a wide range of legal matters ranging from a clinical negligence claim, a traffic accident, or a workplace injury. The process of securing this much needed data can certainly be daunting and undoubtedly laborious.  Law Ruler takes the frustration and inefficiency out of the equation.

There are three areas of concern that every law firm faces with regards to medical records retrieval:
1. Speed and proficiency
2. Affordability
3. Security of the Data

Speed and Proficiency of Securing Documents

Law Ruler’s Medical Records Retrieval module allows for the fast, accurate and secure transmission of these documents.  The old adage, “time is money”, certainly applies in this instance.  Case preparation and fast turnaround is key and without the needed health documents, your paralegals and legal assistants are left unproductive and spinning their wheels.  Law Ruler guarantees the best turnaround time in the business – order Medical Records directly from inside Law Ruler, get notified when they arrive, and the records will be waiting inside Law Ruler.


Law Ruler’s Medical Record Retrieval Module streamlines the record ordering process, passes the savings on to your firm through affordable pricing, and allows small to mid-size firms the opportunity to take advantage of electronic systems that are within your means. Our investment in leading technologies and, most certainly, cyber security, allows us to be much more efficient, so we pass on the savings to our clients.

Security of Data

When requesting protected health information (PHI), any identifiable information that relates to your client must be protected under HIPAA’s rules.  With Law Ruler’s Medical Record Retrieval Module, all data is encrypted using 256-bit (AES) encryption recognized as the standard for protecting sensitive data for government, bank, and military grade applications. You can be rest assured that the security of your client’s health information is protected. Law Ruler’s secure cloud platform is HIPAA compliant throughout with the most advanced security available. Safeguard and protect your firm’s cyber security and governance issues and move forward with your daily business.

How We Can Help You

Law Ruler’s Medical Records Retrieval module requires a HIPAA Compliant Cloud Hosting Plan which is an additional service, per scope and client requirements.  Want to add this layer of protection and security to your firm? If you’re interested in learning more about how Law Ruler’s HIPAA compliant, cloud hosting can protect your clients’ health information in a safe and secure cloud platform, feel free call today at 1-954-371-2300 or schedule a free product demo.

How to Create Uber-like Interactions at Your Law Firm
By Daniel S. Jacobs, Law Ruler


growth1 300x218 How to Create Uber like Interactions at Your Law Firm

Potential Clients shop for a lawyer’s services within five minutes as they would an Uber ride, and if you are not there to provide on-demand interactions, then someone else will be. There are many instances when waiting several hours, or even a day or two for a lawyer to be reply to a potential client with on-demand interactions, will have a negative impact on the firm’s lead conversion.

To have an Uber-like interaction process in place in your firm, a lawyer or their intake/support staff must be available quickly so the potential client does not go elsewhere. Immediacy goes a long way in converting potential clients into paying clients. Quick connections to suitable lawyers are far more beneficial than a prolonged search for that perfect attorney.  It is for this exact reason that potential clients are contacting between 4 and 5 different law firms when they have a legal problem, and it is a critical issue that requires an automated intake solution, Law Ruler.

There are many competitors in the legal market who are not beating you in quality but rather in expediency and the perceived availability of the lawyer with a technology-centric approach.  An on-demand, automated intake process with human interaction, like the Uber driver gives you, provides the needed availability to make it more convenient for the client. Ease and affordability drives the millennial consumer and it is a formula that is winning in the business marketplace. The implementation of Law Ruler legal CRM software can take control over straightforward intake tasks affording ease of availability in your office, allowing paralegals and intake specialists to efficiently change the fortune of the firm and provide on-demand intake to callers and web-based leads.

These types of solutions can be implemented to the benefit of all concerned by connecting people and businesses with legal problems to easily accessible lawyers. The legal profession should not however, become out of touch with what the public need most: on-demand services at a fixed rate. That is not to say that services should be compromised. It is in no one’s interest for attorneys to become irrelevant leaving the legal profession to amateurs. Like the taxi driver, a lawyer provides a useful service but at the same time, like that same driver he is sabotaging himself through a delivery service that is becoming irrelevant. The Uber model has come up with a better way to be accessible to the public, and Law Ruler has made this type of delivery model available to law firms for automating their intake process. The legal profession should as well.

To learn more about Law Ruler legal CRM, legal case intake, and marketing automation, please click here to start your live demo now or call 1-954-371-2300.

4 Mission-Critical Marketing Hacks They Didn’t Teach You in Law School (Part I)
Facebook Marketing Hacks 1024x512 4 Mission Critical Marketing Hacks They Didn’t Teach You in Law School (Part I)

You are probably like most… and wondering why they don’t teach you how to run a law firm *and* do marketing in law school.  It takes sooooooo much effort to get your phones to ring, to get leads from your website/social media.  Now, you are either starting to see the signs of life, or you are doing a lot of volume, but for some reason, you feel like you aren’t doing as well as you thought you would be… 

To “nail it,” you need to invest in the latest trends and one of these is lead conversion and legal case intake software.

This is where you have systems in place to give quality interactions so you don’t hemorrhage potential clients daily… how hard do you work to get referrals and how much $ do you invest to get calls/web leads/live chat leads?

What potential clients now expect has evolved as more people are using mobile devices and they can call your office at any time, not just during your business hours…and they expect immediate service or they call 3-4 more law firms in minutes. Did you know that the average person calls between 4 and 5 law firms when they have a legal problem? 

While you might be getting hundreds of calls at the office… this does not translate to success. In fact, you could be losing a lot of prospective leads if these callers are not getting the help they are looking for… immediately. How do you service everyone at one time and maintain quality?   You have to provide “Uber-like” services and provide the equivalent of “1-Click service.”

Über-like Engagement for New Potential Clients

In order to provide this “1-Click service” you need to embrace lead conversion and legal case intake CRM software… it is new technology that is NOT part of your practice management apps.
Selecting the right legal case intake software is critical. Most legal case intake software or legal CRM vendors have only one or two out of several required components, and require costly integrations with outside providers to deliver anything close to Über-like Engagement. It’s important that you find the one that’s right for your firm.  Law Ruler has everything in 1 solution.

1. Better ROI – Return on your Investment of Time and Money

If you are not tracking your legal intakes, then you are losing out on a great chance to improve your ROI. You need to check whether all your calls/web leads are being attended to professionally, that each caller gets follow-ups in the way they want them, text message, e-mail, phone calls, etc. In essence, you need to determine whether you are getting value for your money and deliver content in a medium that people want.

2. Improved Customer Relations

For a law firm, the most important thing is customer retention.  There is no definitive answer to this question, but most sources say the answer is that it costs between 4 and 10 times more to acquire a new customer than it does to keep an existing one. Some sources say cost of acquiring a new customer is over 30 times that of keeping an existing one. You don’t want callers to think they have been ignored and this is one reason to invest in highly specialized legal intake software. Whether your clients are calling or posting on social media you need to know about it and the best approach is to deploy the best lead conversion and legal case intake software to stay abreast of all company mentions.

3. Evaluation of Conversion

The best marketing campaign are always evaluated regularly. Your lead conversion software CRM also needs such an approach to determine the rate of conversion. This helps you determine the success of your strategy and make changes if need be, whether they are in your org chart, your marketing campaigns, etc.

4. Cost-efficiency

Small law firms can now leverage technology to fight in a very competitive market with bigger companies. You might not have the resources to employ a 24/7 client services department but with legal case intake software you are able to keep overhead low and appear to be that large firm that you aspire to be someday.

Legal case intake tracking is an affordable tool to improve your ROI. This comes as a Godsend in a world where the cost of business operations keeps rising. You can now track every inbound call or web lead to guarantee better conversion and higher ROI.

Want to learn more about how to transform your law firm and start converting more calls/leads? 

Please CALL 1-954-800-2204 to instantly start your demo.
This phone number will actually give you a demo of the *same* technology that we offer.  Call the number and be amazed with how Law Ruler starts engaging you… Use Law Ruler’s proprietary technology to make your firm the “Uber-like” service provider of the legal world.

3 Scary Statistics that are Hurting Your Firm
failure oops 300x199 3 Scary Statistics that are Hurting Your Firm


Halloween is around the corner so it is only fair to remove the blindfold and talk about the elephant in the room.  One of the toughest operational aspects in any business organization is lead generation and lead conversion…often referred to as the sales and marketing funnel or pipeline. Traditional marketing techniques including print may work for lead generation, but are not very effective when it comes to lead conversion.

What is lead conversion software and how does it help? Lead conversion software is a juggernaut, a category killer, and it is a combination of several different apps such as CRM, law firm text chat, legal case intake, marketing automation, social media marketing conversion, text and email drip marketing, phone call tracking, e-signature, ALL-IN-1 seamless app.

If you do not want your marketing efforts making your competitors rich, then you will want to invest in the good lead conversion software.  Did you know that statistically, only 5 to 10% of leads that law firms receive nationally are actually converted into clients?  Wow.  That is scary.

1. Law firms are losing 90-95% of their new, potential clients by not having good, lead conversion software… real simple, no proper mouse trap, not many mice.

2. Did you know that when someone has a legal problem, they call/fill out the web contact form/live chat between 4 and 5 different law firms? With good lead conversion software, you can be the firm they choose and the buck stops with the call to your firm.

3. Leads that call your firm are 5-10x more likely to convert into paying clients than website leads.  Did you know that you can bridge that gap with lead conversion software?

Just having a standalone legal CRM is nice, almost cute, like your first teddy bear or toy car, but who needs a second or third place to just go enter data that is missing so much?  Umm.. that is called a time waster, and the scary part is a lot of firms didn’t even know it.   In a world where business has moved online, your law firm must leverage the emerging marketing technology of lead conversion software.

Want to learn more about how to transform your law firm and start converting more leads?  Please CALL 1-954-371-2300 to instantly see a demo of the best, lead conversion software.   Call the number and be amazed with how it starts engaging you and makes it really hard not to see what all the fuss is about…

5 Ways to Use Facebook for Cost Effective Legal Marketing 
By:  Daniel Jacobs, Law Ruler Software, LLC

Best Facebook PPC Strategies 300x157 5 Ways to Use Facebook for Cost Effective Legal Marketing

Want to lower your Cost per Case? How about Convert more Leads?

Facebook remains the leader in social media networks with over a billion monthly active users. As a lawyer; it is important to leverage this broad reach to get a voice and also interact with your target audience. The American Bar Association (ABA) says social media can help law firms create a solid following which in turn helps to boost their reputation.

It is critical to embrace new technologies.  Lawyers are not keen to embrace social media marketing and the fear is understandable. However, when used correctly Facebook can guarantee more visibility in local search and this will lead to better conversion of web visitors into leads at a more cost-effective price.


1. Start with a Strategy – Collaborate and Put on Your Thinking Cap

Most law firms approach Facebook the same way individuals do and the results are disappointing. You need to have a social media marketing policy to determine what content you will be posting on Facebook, the frequency and what you want to achieve. You should get input from all stakeholders before launching your company’s Facebook page and this will guarantee better results at the end of the day.  Imagine if you can get a targeted lead that converts to a case for $100 instead of $1000.  Wouldn’t that be nice?

2. Targeted PPC – Identify and Focus on What Your Perfect Lead Looks Like by Demographics

Facebook PPC ads are much more cost effective than Google Adwords. Facebook ads are more targeted and you can narrow down the target audience based on various parameters. This can be in terms of age, gender, location, marital status among others. This increases the rate of conversion and guarantees a better ROI at a much lower cost than Google PPC.

3. Optimize Your Ads – Target the Need, not your Sales Pitch

While relevance is crucial for any marketing campaign; it is even more important for law firms seeking to leverage Facebook marketing. Your Facebook ads must speak to the search’s intent; if someone is looking for an accident lawyer your ad should answer to the immediate goals of the Facebook user, to make it more likely for the Facebook user to click your ad.

Example:  Instead of creating an ad for “Need a personal injury lawyer?” you may want to create an ad for “5 Recovery Tips After a Car Accident” and direct the Facebook user to a landing page on your website that has a STRONG Call to Action.

4. Call to Action on Content-Specific Landing Pages

Now that you have an internet user on your landing page, they are now primed for engagement.  On your landing page, you must have a Strong Call to Action such as a Free Consultation Form, Live Chat, a Law Ruler Lead Capture Phone Number, or a Law Ruler Texting Number, or ALL OF THE ABOVE to really do your best to convert the website visitor into a LEAD.  If not, then you might just never hear from them again as they call one of your competitors or try to brave it without legal representation(oh no)

5. Implement the Appropriate LEAD Conversion Software for Law Firms

You might be the best, or have the best staff and intake specialists in the industry, but you will never reach the top of Everest without implementing technology to convert leads.  After all of your time, efforts, and financial investment to create leads, don’t run out of gas at the finish line.

Good lead conversion software is easy to integrate with your law practice phones and website in seconds to ensure that ANY incoming calls create a new lead as the 1st ring of the phone as it happens in real-time…but faster… I repeat, as the phone is about to ring, you have the caller ID and name of the person calling your firm, and there is NO data entry.  The caller/web lead just magically appears… (waving a magic wand)
it even works with web contact form and live chat leads too!

Why not send a Welcome Text Message to give the Uber look and feel from your law firm
***AS the phone is ringing???  Wait, I can do that???  Sounds like magic to me…but it’s not.  It is called Law Ruler.

Learn More

Want to learn more about how to transform your law firm and start converting more leads?
Please CALL 1-954-371-2300 to instantly start your demo.  This phone number will actually give you a demo of the *same* lead conversion technology that we offer.  Call the number and be amazed with how Law Ruler starts engaging you.