The success and expansion of a civil litigation firm is a unique challenge. Litigation practice marketing is most successful by measuring and evaluating each and every component of the marketing plan against the bottom line. Today, there are a lot of reasons why marketing is so critical: Increased competition out there from other firms, shrinking client bases, and the absolute need for efficiency and effectiveness by firms to really stand out.
When these “leads” or “potential clients” are shopping around, the reputation and the proper use of marketing + technology of a civil litigation or family law firm will be the deciding factor of how many good cases are reeled in each month. It is no secret that potential clients contact several other firms when they google “litigation attorney” or “divorce attorney.”
An illustration of a 20% Increase in lead-to-client conversion is provided below for example purposes from a local family law firm with 2 attorneys and 8 staff members that receives 150 leads per month from its marketing. A local law firm is fishing in the same lake as the larger firms, but lacks the tools and resources to be more competitive and professionally add more clients, before using Law Ruler’s proven lead-to-client conversion. To find out the secrets that have worked for other civil litigation/family law firms nationwide, then please click here to Learn More.
Small to Medium Sized Family / Civil Litigation Law Firm Example
• The average civil litigation client is valued at $7,500 per Case
• 150 Leads per Month that are coming in from marketing/advertising efforts
• 15% of the Leads are turned into clients
Results with Law Ruler
√ 20% Increase in Signup from Law Ruler (Used as a conservative example)
√ 30 Additional, New Cases per Month
√ $225,000 in New Cases / Revenue per Month that would have been lost to other firms