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if apple 386450 1 150x150 Law Ruler on the road?  Free, Mobile Edition is now available!  Ever wanted to take Law Ruler on the road?  Free, Mobile Edition is now available!

In the fast-moving world of intake and the practice of law, having access to your information, SMS Texting, and e-sign on the road is a huge advantage!  Arm your road warriors and remote employees with the mobile version of Law Ruler! Intakes to Go!

Built from scratch, Law Ruler’s mobile edition is a totally new app that was built with mobile access in mind!  You can get the Law Ruler Mobile Edition for free and is compatible with all Apple iOS, Android, and Windows phones and tablets as well as other mobile devices.  All you need is a mobile device with an internet connection and Google Chrome!

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Law Ruler is always bringing legal software to the next level and is constantly improving the user experience and keeping up with the latest and greatest features.

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  • if text signature 64861 1 Law Ruler on the road?  Free, Mobile Edition is now available!   Mobile e-sign for in-person signing of retainers and medical authorizations from anywhere
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This post comes from the ABA Law Practice Division’s Social Media, Legal Blogs, and Websites Committee. In this two-part series, the Committee explored the intake process at law firms around the country. Read Part II here!

The mission that we undertook was to get a feel for what the average prospective client experiences when trying to engage with a law firm. To achieve this, we posed as prospective clients on hundreds of calls to law firms. We also analyzed data from thousands of inbound calls to law firms across the country. Some of the results are shocking:

  • Less than 10% of prospective clients actually speak with a lawyer.
  • 42% of the time, law firms take three or more days to reply to a voicemail or web-generated form fill from a prospective client.
  • 3% of callers gave up before the phone was even answered and 11% of calls lasted less than 10 seconds—most likely prospective clients frustrated by their inability to reach a person.

Most of the firms were appalled at their performance, and couldn’t believe some of the recordings when we played them back. Our worst result was a voicemail message that, instead of transitioning to the prospective client leaving a voicemail, simply looped back and repeated the voicemail message ad nauseam—and this was for a client investing in Adwords advertising to generate business.

Across the board, firms’ failed to deliver an outstanding first impression to potential clients.

Nordstrom Level Of Customer Service

Overall, the standard of customer service law firms should evaluate themselves against is the shoe salesperson at Nordstrom, not the ineffective, substandard experience delivered by the law firm across the street. We looked at that Nordstrom approach and lifted key elements that turn a commodity purchase into a fantastic experience (which in turn, sells a lot of shoes). Combine this with the data from an Avvo study that shows the number one thing prospective clients look for in an attorney is responsiveness, and you start to understand just how important a stellar intake process is.

Methodology

The study was conducted utilizing data from call tracking services for consumer-centric law firms across the country in a variety of different practice areas, although personal injury was heavily represented (roughly 55%). Mystery calls were placed during and outside of business hours, as were web based form fills if the client. We evaluated a variety of objective (i.e how long was I on hold?) and subjective (was the person empathetic?) metrics to establish a benchmark of performance.

Stop Marketing, Start Converting

The agency I work for markets exclusively for lawyers, but I’ve found the single most impactful thing most law firms can do is improve their intake process. Focus less on spending money for marketing, like Adwords or FindLaw, and more on ensuring that those prospective clientss who call you decide to hire you because you’ve delivered that Nordstrom level of customer service. Fortunately, the bar among your competitors is so low that delivering a stand-out experience shouldn’t take much.

Results

The Phone Call

One out of every three callers to a law firm didn’t get to actually speak to a person and less than 10% of the time, the caller was able to speak with an attorney during their initial call. Some of the firms we reviewed this data with said that was by design: “We can’t waste our lawyer’s time speaking with potential business—if the case is important, we’ll get back to them.” Now consider walking through the Nordstrom shoe department, unable to find a salesperson or unable to try on some shoes yourself.

1 ABA Benchmark Study on Law Firm Intake Process: Part I... 2 ABA Benchmark Study on Law Firm Intake Process: Part I...

The very first impression a prospective client gets is the way the phone is answered… yet one out of every four callers didn’t even hear the name of the firm when their call was answered. The non-descriptive greeting of “law firm” communicates to the client that you view yourself as interchangeable with any other law firm—a pretty bad message to deliver as a first impression. And yes, this issue is probably exacerbated by answering services, so perhaps it’s time to find a different service.

3 ABA Benchmark Study on Law Firm Intake Process: Part I...

Some prospective clients found themselves on hold for an inordinate period of time, during which they may very well be surfing the web for a new appointment with someone less busy. Another tip: lullaby hold music should be avoided, as it makes the time seem to stretch out even longer. Reserve Eine Kleine Nachtmusik for your nursery, not your firm.

23 ABA Benchmark Study on Law Firm Intake Process: Part I... 23b ABA Benchmark Study on Law Firm Intake Process: Part I...

Everyone’s favorite word is their own name, and the regular use of someone’s name consistently ranks as one of the easiest ways to build rapport and trust between strangers. And yet, in more than half of the calls, the person who answered the phone never identified themselves by name and almost as frequently failed to even ask for the caller’s name. (This of course, can make follow-up decidedly awkward: “Uhh… Someone at this number called about a car accident?”)

4 ABA Benchmark Study on Law Firm Intake Process: Part I...5 ABA Benchmark Study on Law Firm Intake Process: Part I...

To be continued tomorrow! Read more results in Part II of the ABA Benchmark Study on the Law Firm Intake Process here.

Law Ruler exhibits at National Trial Lawyers Summit in Miami 300x172 Law Ruler exhibits at National Trial Lawyers Summit in Miami, FL Feb 7 10, 2016

Please visit Law Ruler at the National Trial Lawyers Summit at the Loew’s Miami (South Beach) hotel between February 7-10 at our booth.

Please stop by booth number 28 and visit the masterminds behind the leading law firm blog article about:

“6 Tips to Compete with the Personal Injury Firm Down the Road.”

(This is a must read for every lawyer, especially personal injury and mass tort)…

(This is a must read for every lawyer, especially personal injury and mass tort)…
2016 01 29 1011 6 Tips to Compete with the Personal Injury Firm Down the Road
By:  Daniel S. Jacobs
Law Ruler Legal Case Intake Software/Legal CRM

law ruler vs no law ruler legal case intake software 1024x360 6 Tips to Compete with the Personal Injury Firm Down the Road

Don’t lose your market position. Be a Leader with Law Ruler

(1) What is your Lead to Client Conversion Rate?  If you do not know, then you need to know.  Identify bottlenecks, modernize your approach, and claim your victory.

(2) Different people respond differently to different medias (SMS Text, Email, Phone Calls, Websites).  You need a more comprehensive approach: Law Ruler legal case intake software.

(3) If you do not nurture your firm’s sales funnel, then you are dropping the ball.  Everyone has already seen the emails that look like bulk mail and you know it ends up in junk/clutter.

(4) Education Marketing with automated, yet highly personalized content is critical that gets read 100% of the time.  A tree that falls in the woods with no one to hear or see it…

(5) Technology:  Accept no imitations.  Law Ruler legal case intake software has a formula that works, is proven, and endorsed with verified references and testimonials

(6) Endorsements from your trusted advisors:  Law Ruler is the ONLY legal CRM / legal case intake software endorsed by the leading personal injury and mass tort marketing associations.

“Creativity may well be the last, legal, unfair competitive advantage we can take to run over the competition.”  
– Dave Trott

Law Ruler is the best legal case intake software solution if your firm is looking for an easy-to-use that is “Set and Forget” and systematically increases lead-to-client conversion by over 30-40% for personal injury, mass tort, and other plaintiff law firm practices.

The industry-leading legal case intake software from Law Ruler reduces workload, track leads and increase your firm’s efficiency by automating repetitive activities in a very personalized way. With hundreds of features to choose from, Law Ruler can even be customized for each practice area that you support, and contains a complete intake system and process that allows your firm to function at a higher level and accomplish much more in less time. Law Ruler offers all you need to run a plaintiff law practice and increase your client portfolio!

Make your clients feel like everyone knows their name and check out Law Ruler’s no risk FREE 14-day trial today. For more information, visit http://www.legalcaseintakesoftware.com or contact Law Ruler at: 1-800-431-6779 or sales@lawruler.com.

Dont Drop The Ball Pod 1 300x132 Is Your Law Firm Generating Leads Then Dropping The Ball?

Is Your Law Firm Generating Leads Then Dropping The Ball?

For Law Firms, every inbound lead has the potential to become a retained case, but more importantly a life-long satisfied client and referral source. Unfortunately, for many firms, lead follow-up is the biggest obstacle preventing conversions to clients.

With an organized front office and a powerfully automated intake system like Law Ruler, firms can personalize their client interactions, rapidly qualify good cases, and ultimately convert more leads and intakes.

Law Ruler’s legal case intake software(Video Explanation here: https://youtu.be/WIvX_6wFCgs) was designed exclusively for Law Firms as a comprehensive and effective system that will help firms maximize every telephone and online intake inquiry, plus make certain that all qualified lead sources are being tracked.

The digital age is here to stay and the future of the legal industry will be dependent on a firm’s proactively toward updating their office operations to better capitalize on the increased productivity that modern technology can offer.

So what can the new-gen intake software do for your law practice?  Quite a lot!  Law Ruler, the leader in legal case intake management software is loaded with these advanced and powerful, ready-to-use integrations and benefits:

  • DocuSign  Auto Fill technology to automate any releases, authorizations, retainers or other documents that require signature
  • Microsoft/Google/Mobile Device Calendar with automated reminders so no follow-up call or deadline is ever missed again
  • SMS text marketing
  • Vonage Business Phones integration so your staff can see client notes on screen as the phone rings, and greet them personally
  • Customizable fields by case
  • Ready-to-use website contact/intake forms and templates
  • Improved lead-to-client conversions by 20% on average for law firms
  • Cloud-based interface provides significant cost savings over legacy systems
  • Fully Customizable Intake Questionnaire module to help your team consistently gather essential data during intake calls
  • Can be configured to work in tandem with existing Case Management Software to prevent double data entry
  • Ready-to-Use Management dashboards with drill-down capabilities to get real-time insights without having to run reports
  • 24x7x365 Monitored, highly secure data center with bank-grade encryption and advanced firewall protection

Poorly Managed intake processing and lead tracking can be detrimental to a firm’s growth and sustainability in the competitive world of law. Building credibility and trust begins the moment someone from your staff initiates contact with a prospective client for the first time. Lengthy caller hold times, follow-up call delays, and not being able to warmly and informatively respond to a caller’s questions and concerns will keep your practice from forming meaningful, long term relationships with prospective clients.

Grow your firm today with Law Ruler’s premiere legal case intake management system and begin generating a healthy profit by improving your client satisfaction rate, workflow and marketing initiatives. And remember, every inquiry is a lead that could turn into a client. Don’t drop the ball, call Law Ruler today at 1-800-431-6779 for a FREE DEMO, or visit www.lawruler.com to find out how your firm can capture more leads and retained clients.  Watch our video explaining the many benefits of Law Ruler here: https://youtu.be/WIvX_6wFCgs

The Law Ruler legal case management software team sponsored and exhibited at a Port St. Lucie CLE Luncheon Carrabba’s Restaurant in Port St. Lucie, FL on 10/28/2015.  Law Ruler firmly believes in supporting the non-profit activities of local bar chapters.

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Post St Lucie Bar – 10-28-2015 CLE Sponsor

 

The Law Ruler team is sponsoring and exhibiting at the 19th annual Hillsborough County Bench Bar Event, taking place at the downtown Hilton in Tampa, FL. Here is the schedule for the event:

Schedule:

 8:30 AM – 11:20 AM Bench Bar Conference Morning Sessions
 Noon – 1 PM HCBA Membership Luncheon
 1:30 PM – 2:20 PM Bench Bar Conference Afternoon Sessions
 2:30 PM – 5 PM Plenary Sessions
 5:30 PM – 7:30 PM Judicial Reception

IMG 4526 e1445964793841 768x1024 Law Ruler Sponsors 19th Annual Hillsborough County Bench Bar Event IMG 4525 e1445964771430 1024x768 Law Ruler Sponsors 19th Annual Hillsborough County Bench Bar Event

5 ways law firms can use tech strategies like Amazon to yield powerful results. You’ve heard about it, you know plenty of marketers infatuated with it, but at the end of the day what is marketing automation software for a law firm?  Is it included in my legal case management software?  Is it included in my legal CRM software?

Google Search   Asbestos slide sample 1024x949 What is marketing automation software and how does it help law firms grow?

Does this look familiar?  Is throwing more and more money at paid search engines considered a strategy?

watering can and plant 249x300 What is marketing automation software and how does it help law firms grow?

Nurture your leads into clients using Law Ruler marketing automation software that is part of Law Ruler’s Legal CRM and Marketing Suite.

watering can and plant Dan 249x300 What is marketing automation software and how does it help law firms grow?

Embrace a long-term law firm marketing strategy to nurture your leads, not poison the waters.

THE GOAL

We have all heard of companies like Amazon and seen the results of how successfully they buy and sell.  One of their secrets is the use of “marketing automation software” and tactics — that is, to nurture prospects with highly personalized, useful content and messaging that helps convert prospects to law firm leads and turn leads into delighted clients. This type of marketing automation typically generates significant new revenue for law firms, and provides an excellent return on the investment required.  It’s not the easiest initiative to implement, but, do not fret, marketing automation is certainly not impossible for law firms. Imagine you’re trying to grow a plant:

First you need fertile soil ripe for the growth of your plant(your law firm being ready for a new strategy).

Next you need seeds (from your marketing / advertising) to care for, and last you need water and light in order to nurture those seeds into a lush, blooming plant(Law Ruler).  It’s not foolproof, but it’s not impossible. In our story, effective marketing automation looks just like nurturing this plant does. At the end of the day, we hope we’ve nurtured our leads (the seedlings) well enough to produce actual paying clients for a law firm (a lush, full-grown plant).  Once these seedlings are converted to actual paying clients, then they can be imported into legal case management software such as Law Ruler or exported into a format that can be easily integrated with an existing legal case management software.

THE TRUTH

There are many buzz-words for this type of software, such as the term “marketing automation software”, where law firm marketers seek out marketing automation software under the impression that all of the digital marketing tools necessary for growth, including those needed to generate new leads, roll up under the hood of marketing automation. This misconception leaves many law firm marketers with sophisticated tools to automate the middle or end of their funnel, but no solution to nurture new leads before they sign a retainer or become a client.

The consequence is that law firm marketers begin buying marketing and advertising online with search engines like Google and Bing, or on specialty sites, billboards, and lack the proper systems to nurture these leads when they see the law firm’s website or call the law firm for the first time.

While it seems like a quick fix, it’s not a long-term solution, nor does it create the fertile ground for a healthier, longer relationship with your future clients, and becomes a very expensive routine without the proper legal marketing automation software such as Law Ruler. In our plant analogy, it’s sort of like using artificial chemicals or enhancers to make your plant grow faster. Sure, it seems like a good, quick fix–but it doesn’t set you up for future, long-term success, lacks the ability to measure results, and is missing the proper automation to nurture these seeds into long-term plants(clients). While it’s definitely the easier route, it doesn’t set you up for long-term success.

Law Ruler legal software is a suite of cutting-edge software tools for the law firms that want to grow and innovate and includes: Law Ruler’s Legal CRM & Marketing Automation Software, as well as Law Ruler’s emerging Legal Case Management Software.  Join the revolution!  Learn the truth about how not all legal case management software and marketing automation software is NOT made the same!

On behalf of Law Ruler, we invite you to a free trial and test drive of Law Ruler.
Try today with no risk, no credit card required!  Join the revolution!  Learn the truth!  You may also call us at 1-800-431-6779.

cheers Be Personal to Your Clients.  How to be the law firm where everybody knows your name.

Features and Benefits of Law Ruler Case Management Software, Legal CRM, Legal Marketing Automation Software for Law Firms


Be Personal.  Be the firm “where everybody knows your name.”  Law Ruler can be configured to automatically open up client records when they call, or click-to-call clients right from our software, and even record every call if needed.  People do business with firms they like, especially with firms who know their name when they call!

Successful law firms respond first.  Clients see other law firms when searching online.  Be the one they choose.  The early bird always gets the worm.  A legal case management software app is only as good as its legal CRM and legal marketing automation software features.

Close more “good” clients each month.  Marketing is expensive.  Reeling in the “A” or “B” clients that you want is critical.  Make them feel at home and draw them in using our legal case management, legal CRM and legal marketing automation software technology.

Ready-to-use tools and secrets of leading plaintiff law firm experts.  Law Ruler legal case management software contains a ready-to-use toolbox of integrations with electronic signature, live chat, phone systems, mobile phones, and more that would cost you $$$ tens of thousands of dollars, and months to setup without Law Ruler.

Knowledge is power.  Know which marketing works and grow your firm by using the sources that work best.  Does your current technology strategy include a legal CRM or legal marketing automation software?  Companies like Amazon use this type of technology strategy.

Automated calendaring, docketing, document assembly.  Did you say automated?  Law Ruler contains preloaded widgets to reduce your workload and increase your firm’s efficiency by automating repetitive activities, and it can even be customized for each practice area that you support.

Incredible Value that pays for itself.  If Law Ruler legal case management software, legal CRM, and legal marketing automation software only got you 1 additional “good” client per month that you would normally lose to a competitor, then how fast can you sign up for a no risk, no credit card required, free trial or call 1-800-431-6779 now?

There are specialized approaches and tools needed for each type of firm, such as Mass and Toxic Torts Firms, Personal Injury Firms, and Civil Litigation/Family Law Firms and Smaller & Solo Practitioner Firms.

 

more clients lower workload more profit slide pic2 300x112 Be Personal to Your Clients.  How to be the law firm where everybody knows your name.

Ready-to-use tools and secrets of leading plaintiff law firm experts. Law Ruler contains a ready-to-use toolbox of integrations with electronic signature, live chat, phone systems, mobile phones, and more that would cost you $$$ tens of thousands of dollars, and months to setup without Law Ruler.

more clients lower workload more profit slide pic1 3 Reasons that an Alabama Family & Personal Injury Law Firm Selected Law Ruler Software

Legal Case Management Software, Legal CRM, Legal Marketing Automation Software that is very easy-to-use, plug-and-play legal software to help law firms get more clients, decrease workloads, and increase profits.

      Charlotte Christian, Managing Partner and Founder of Charlotte Christian Law, conducted a holistic market scan to determine what

legal case management software

      ,

legal CRM, legal marketing automation software

    was available for law firms and selected Law Ruler software as the best fit for their needs.

Law Ruler Software, an emerging industry leader in legal case management software, legal CRM, legal marketing automation software is pleased to welcome another law firm client to its growing list of “happy clients.”

Law Ruler legal case management software leverages the marketing and operational secrets of leading plaintiff law firm experts and is very easy-to-use, plug-and-play legal software with three separate or seamless modules for Lead/Intake/Marketing (More Clients), Practice/Case Management (Lower Workload), and Trust/Financial Accounting (Increase Profits) for plaintiff law firms. Law Ruler legal software can work with your existing legal case management software or on its own.

One of the key features that helps law firms save time and reduce their workloads is that Law Ruler legal CRM and legal marketing automation software contains a preloaded toolbox with everything that a law firm needs to increase their lead-to-client conversions from their existing marketing efforts, based on successful methods of leading plaintiff law firm experts.

This includes preloaded integrations with electronic signature providers, live chat providers, call centers/phone system and VOIP providers, mobile phones, Google TM Calendar, Microsoft TM Calendar, and is designed with a widget-type approach to legal software.

Law Ruler legal case management software, legal CRM, legal marketing automation software has everything built-in, which benefits law firms with increased efficiencies, makes them more competitive in an already competitive landscape, and prevents wasted time in double, triple, and quadruple data entry.

The firm wanted to improve its existing intake and marketing capabilities to save time and reduce workloads, while bringing in more clients. The staff at Law Ruler were very supportive of our needs, and integrated with our phone system to allow Caller ID to open up the corresponding client file on the screen, Click-to-Call features and other advanced features for client interactions. Our goal as a firm is to make sure that all clients receive the personal attention that they deserve, and Law Ruler will help us deliver on that promise,” said Charlotte Christian, Managing Partner and Founder of Charlotte Christian Law.

We are very excited to support the strong community of law firms nationally. The decision of Charlotte Christian Law to use Law Ruler Software is a testament to how our solution is now a fit for law firms of all sizes and is truly plug and play with existing systems as needed. Almost 50% of new clients find their law firms online, so it is critical to have all of the tools in your toolbox to help convert new leads to clients from a firm’s marketing efforts. Law Ruler’s lead intake software module is that toolbox,” said Daniel S Jacobs, Managing Partner and Co-Founder of Law Ruler Software, LLC.

About Charlotte Christian Law
Charlotte Christian holds the highest rating of AV-Preeminent with Martindale-Hubbell. AV Preeminent is a significant rating accomplishment – a testament to the fact that a lawyer’s peers rank him or her at the highest level of professional excellence. At Charlotte Christian Law, we focus on providing passionate, creative, and thoughtful representation for our clients, while addressing their legal needs. Our experienced team is ready to assist you whatever your situation may be. We have different practice teams that work on family law, personal injury and nursing home abuse cases in Huntsville, Alabama.

When Charlotte Christian founded the firm in 2000, she pledged to make sure that all clients receive the personal attention they deserve, the legal support they require and the best possible outcomes that can be obtained for them. We recognize that your legal needs are not like anyone else’s, which leads us to seek the most creative solutions possible. We work to make our clients bigger, better and stronger. Whatever legal situation you may be facing, call – you’ll be glad you did. Please give us a call at 256-859-7277 or visit www.charlottechristianlaw.com.

About Law Ruler Software, LLC
Law Ruler Software is very easy-to-use, plug-and-play legal software with three separate or seamless modules with its Legal CRM, Legal Marketing Automation Software for Lead/Intake/Marketing (More Clients), Legal Case Management  Software(Lower Workload), and Trust/Financial Accounting Software (Increase Profits) for plaintiff law firms. Law Ruler legal software can work with your existing legal case management software or on its own.

Law Ruler Software, LLC is headquartered in Fort Lauderdale, Florida. For more information, please contact our sales department at sales@lawruler.com, call 800-431-6779, or visit our corporate website at www.lawruler.com.