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5 Ways to Use Facebook for Cost Effective Legal Marketing 
By:  Daniel Jacobs, Law Ruler Software, LLC

Best Facebook PPC Strategies 300x157 5 Ways to Use Facebook for Cost Effective Legal Marketing

Want to lower your Cost per Case? How about Convert more Leads?

Facebook remains the leader in social media networks with over a billion monthly active users. As a lawyer; it is important to leverage this broad reach to get a voice and also interact with your target audience. The American Bar Association (ABA) says social media can help law firms create a solid following which in turn helps to boost their reputation.

It is critical to embrace new technologies.  Lawyers are not keen to embrace social media marketing and the fear is understandable. However, when used correctly Facebook can guarantee more visibility in local search and this will lead to better conversion of web visitors into leads at a more cost-effective price.

 


1. Start with a Strategy – Collaborate and Put on Your Thinking Cap

Most law firms approach Facebook the same way individuals do and the results are disappointing. You need to have a social media marketing policy to determine what content you will be posting on Facebook, the frequency and what you want to achieve. You should get input from all stakeholders before launching your company’s Facebook page and this will guarantee better results at the end of the day.  Imagine if you can get a targeted lead that converts to a case for $100 instead of $1000.  Wouldn’t that be nice?

2. Targeted PPC – Identify and Focus on What Your Perfect Lead Looks Like by Demographics

Facebook PPC ads are much more cost effective than Google Adwords. Facebook ads are more targeted and you can narrow down the target audience based on various parameters. This can be in terms of age, gender, location, marital status among others. This increases the rate of conversion and guarantees a better ROI at a much lower cost than Google PPC.

3. Optimize Your Ads – Target the Need, not your Sales Pitch

While relevance is crucial for any marketing campaign; it is even more important for law firms seeking to leverage Facebook marketing. Your Facebook ads must speak to the search’s intent; if someone is looking for an accident lawyer your ad should answer to the immediate goals of the Facebook user, to make it more likely for the Facebook user to click your ad.

Example:  Instead of creating an ad for “Need a personal injury lawyer?” you may want to create an ad for “5 Recovery Tips After a Car Accident” and direct the Facebook user to a landing page on your website that has a STRONG Call to Action.

4. Call to Action on Content-Specific Landing Pages

Now that you have an internet user on your landing page, they are now primed for engagement.  On your landing page, you must have a Strong Call to Action such as a Free Consultation Form, Live Chat, a Law Ruler Lead Capture Phone Number, or a Law Ruler Texting Number, or ALL OF THE ABOVE to really do your best to convert the website visitor into a LEAD.  If not, then you might just never hear from them again as they call one of your competitors or try to brave it without legal representation(oh no)

5. Implement the Appropriate LEAD Conversion Software for Law Firms

You might be the best, or have the best staff and intake specialists in the industry, but you will never reach the top of Everest without implementing technology to convert leads.  After all of your time, efforts, and financial investment to create leads, don’t run out of gas at the finish line.

Good lead conversion software is easy to integrate with your law practice phones and website in seconds to ensure that ANY incoming calls create a new lead as the 1st ring of the phone as it happens in real-time…but faster… I repeat, as the phone is about to ring, you have the caller ID and name of the person calling your firm, and there is NO data entry.  The caller/web lead just magically appears… (waving a magic wand)
it even works with web contact form and live chat leads too!

Why not send a Welcome Text Message to give the Uber look and feel from your law firm
***AS the phone is ringing???  Wait, I can do that???  Sounds like magic to me…but it’s not.  It is called Law Ruler.


Learn More

Want to learn more about how to transform your law firm and start converting more leads?
Please CALL 1-954-371-2300 to instantly start your demo.  This phone number will actually give you a demo of the *same* lead conversion technology that we offer.  Call the number and be amazed with how Law Ruler starts engaging you.

Posted by: In: Clients 23 Oct 2015 Comments: 0

Law Ruler, a leader in legal client intake and case management software, is sponsoring the 2015 BCBA Bench and Bar Convention.

The 2015 Bench-Bar Convention is an event that appeals to attorneys and judges from Dade, Broward, and Palm Beach Counties.

The 2015 Convention is expected to attract up to 750 participants. This extraordinary event features seminars on crisis communications, a judiciary panel plenary, a premier quality lunch with keynote speakers, “breakout” seminars, and an afternoon plenary seminar on Re-Defining Generational and Cultural Diversity in 2015. The day concludes with a networking cocktail reception.

Come and say hello to the Law Ruler Team!

IMG 4487 e1445610696525 768x1024 Law Ruler sponsors the 2015 BCBA Bench and Bar Convention IMG 4488 e1445610714654 768x1024 Law Ruler sponsors the 2015 BCBA Bench and Bar Convention IMG 4491 1024x768 Law Ruler sponsors the 2015 BCBA Bench and Bar Convention IMG 4492 1024x768 Law Ruler sponsors the 2015 BCBA Bench and Bar Convention IMG 4493 1024x768 Law Ruler sponsors the 2015 BCBA Bench and Bar Convention IMG 4494 1024x768 Law Ruler sponsors the 2015 BCBA Bench and Bar Convention

5 ways law firms can use tech strategies like Amazon to yield powerful results. You’ve heard about it, you know plenty of marketers infatuated with it, but at the end of the day what is marketing automation software for a law firm?  Is it included in my legal case management software?  Is it included in my legal CRM software?

Google Search   Asbestos slide sample 1024x949 What is marketing automation software and how does it help law firms grow?

Does this look familiar?  Is throwing more and more money at paid search engines considered a strategy?

watering can and plant 249x300 What is marketing automation software and how does it help law firms grow?

Nurture your leads into clients using Law Ruler marketing automation software that is part of Law Ruler’s Legal CRM and Marketing Suite.

watering can and plant Dan 249x300 What is marketing automation software and how does it help law firms grow?

Embrace a long-term law firm marketing strategy to nurture your leads, not poison the waters.

THE GOAL

We have all heard of companies like Amazon and seen the results of how successfully they buy and sell.  One of their secrets is the use of “marketing automation software” and tactics — that is, to nurture prospects with highly personalized, useful content and messaging that helps convert prospects to law firm leads and turn leads into delighted clients. This type of marketing automation typically generates significant new revenue for law firms, and provides an excellent return on the investment required.  It’s not the easiest initiative to implement, but, do not fret, marketing automation is certainly not impossible for law firms. Imagine you’re trying to grow a plant:

First you need fertile soil ripe for the growth of your plant(your law firm being ready for a new strategy).

Next you need seeds (from your marketing / advertising) to care for, and last you need water and light in order to nurture those seeds into a lush, blooming plant(Law Ruler).  It’s not foolproof, but it’s not impossible. In our story, effective marketing automation looks just like nurturing this plant does. At the end of the day, we hope we’ve nurtured our leads (the seedlings) well enough to produce actual paying clients for a law firm (a lush, full-grown plant).  Once these seedlings are converted to actual paying clients, then they can be imported into legal case management software such as Law Ruler or exported into a format that can be easily integrated with an existing legal case management software.

THE TRUTH

There are many buzz-words for this type of software, such as the term “marketing automation software”, where law firm marketers seek out marketing automation software under the impression that all of the digital marketing tools necessary for growth, including those needed to generate new leads, roll up under the hood of marketing automation. This misconception leaves many law firm marketers with sophisticated tools to automate the middle or end of their funnel, but no solution to nurture new leads before they sign a retainer or become a client.

The consequence is that law firm marketers begin buying marketing and advertising online with search engines like Google and Bing, or on specialty sites, billboards, and lack the proper systems to nurture these leads when they see the law firm’s website or call the law firm for the first time.

While it seems like a quick fix, it’s not a long-term solution, nor does it create the fertile ground for a healthier, longer relationship with your future clients, and becomes a very expensive routine without the proper legal marketing automation software such as Law Ruler. In our plant analogy, it’s sort of like using artificial chemicals or enhancers to make your plant grow faster. Sure, it seems like a good, quick fix–but it doesn’t set you up for future, long-term success, lacks the ability to measure results, and is missing the proper automation to nurture these seeds into long-term plants(clients). While it’s definitely the easier route, it doesn’t set you up for long-term success.

Law Ruler legal software is a suite of cutting-edge software tools for the law firms that want to grow and innovate and includes: Law Ruler’s Legal CRM & Marketing Automation Software, as well as Law Ruler’s emerging Legal Case Management Software.  Join the revolution!  Learn the truth about how not all legal case management software and marketing automation software is NOT made the same!

On behalf of Law Ruler, we invite you to a free trial and test drive of Law Ruler.
Try today with no risk, no credit card required!  Join the revolution!  Learn the truth!  You may also call us at 1-800-431-6779.

cheers Be Personal to Your Clients.  How to be the law firm where everybody knows your name.

Features and Benefits of Law Ruler Case Management Software, Legal CRM, Legal Marketing Automation Software for Law Firms


Be Personal.  Be the firm “where everybody knows your name.”  Law Ruler can be configured to automatically open up client records when they call, or click-to-call clients right from our software, and even record every call if needed.  People do business with firms they like, especially with firms who know their name when they call!

Successful law firms respond first.  Clients see other law firms when searching online.  Be the one they choose.  The early bird always gets the worm.  A legal case management software app is only as good as its legal CRM and legal marketing automation software features.

Close more “good” clients each month.  Marketing is expensive.  Reeling in the “A” or “B” clients that you want is critical.  Make them feel at home and draw them in using our legal case management, legal CRM and legal marketing automation software technology.

Ready-to-use tools and secrets of leading plaintiff law firm experts.  Law Ruler legal case management software contains a ready-to-use toolbox of integrations with electronic signature, live chat, phone systems, mobile phones, and more that would cost you $$$ tens of thousands of dollars, and months to setup without Law Ruler.

Knowledge is power.  Know which marketing works and grow your firm by using the sources that work best.  Does your current technology strategy include a legal CRM or legal marketing automation software?  Companies like Amazon use this type of technology strategy.

Automated calendaring, docketing, document assembly.  Did you say automated?  Law Ruler contains preloaded widgets to reduce your workload and increase your firm’s efficiency by automating repetitive activities, and it can even be customized for each practice area that you support.

Incredible Value that pays for itself.  If Law Ruler legal case management software, legal CRM, and legal marketing automation software only got you 1 additional “good” client per month that you would normally lose to a competitor, then how fast can you sign up for a no risk, no credit card required, free trial or call 1-800-431-6779 now?

There are specialized approaches and tools needed for each type of firm, such as Mass and Toxic Torts Firms, Personal Injury Firms, and Civil Litigation/Family Law Firms and Smaller & Solo Practitioner Firms.

 

more clients lower workload more profit slide pic2 300x112 Be Personal to Your Clients.  How to be the law firm where everybody knows your name.

Ready-to-use tools and secrets of leading plaintiff law firm experts. Law Ruler contains a ready-to-use toolbox of integrations with electronic signature, live chat, phone systems, mobile phones, and more that would cost you $$$ tens of thousands of dollars, and months to setup without Law Ruler.

more clients lower workload more profit slide pic1 3 Reasons that an Alabama Family & Personal Injury Law Firm Selected Law Ruler Software

Legal Case Management Software, Legal CRM, Legal Marketing Automation Software that is very easy-to-use, plug-and-play legal software to help law firms get more clients, decrease workloads, and increase profits.

      Charlotte Christian, Managing Partner and Founder of Charlotte Christian Law, conducted a holistic market scan to determine what

legal case management software

      ,

legal CRM, legal marketing automation software

    was available for law firms and selected Law Ruler software as the best fit for their needs.

Law Ruler Software, an emerging industry leader in legal case management software, legal CRM, legal marketing automation software is pleased to welcome another law firm client to its growing list of “happy clients.”

Law Ruler legal case management software leverages the marketing and operational secrets of leading plaintiff law firm experts and is very easy-to-use, plug-and-play legal software with three separate or seamless modules for Lead/Intake/Marketing (More Clients), Practice/Case Management (Lower Workload), and Trust/Financial Accounting (Increase Profits) for plaintiff law firms. Law Ruler legal software can work with your existing legal case management software or on its own.

One of the key features that helps law firms save time and reduce their workloads is that Law Ruler legal CRM and legal marketing automation software contains a preloaded toolbox with everything that a law firm needs to increase their lead-to-client conversions from their existing marketing efforts, based on successful methods of leading plaintiff law firm experts.

This includes preloaded integrations with electronic signature providers, live chat providers, call centers/phone system and VOIP providers, mobile phones, Google TM Calendar, Microsoft TM Calendar, and is designed with a widget-type approach to legal software.

Law Ruler legal case management software, legal CRM, legal marketing automation software has everything built-in, which benefits law firms with increased efficiencies, makes them more competitive in an already competitive landscape, and prevents wasted time in double, triple, and quadruple data entry.

The firm wanted to improve its existing intake and marketing capabilities to save time and reduce workloads, while bringing in more clients. The staff at Law Ruler were very supportive of our needs, and integrated with our phone system to allow Caller ID to open up the corresponding client file on the screen, Click-to-Call features and other advanced features for client interactions. Our goal as a firm is to make sure that all clients receive the personal attention that they deserve, and Law Ruler will help us deliver on that promise,” said Charlotte Christian, Managing Partner and Founder of Charlotte Christian Law.

We are very excited to support the strong community of law firms nationally. The decision of Charlotte Christian Law to use Law Ruler Software is a testament to how our solution is now a fit for law firms of all sizes and is truly plug and play with existing systems as needed. Almost 50% of new clients find their law firms online, so it is critical to have all of the tools in your toolbox to help convert new leads to clients from a firm’s marketing efforts. Law Ruler’s lead intake software module is that toolbox,” said Daniel S Jacobs, Managing Partner and Co-Founder of Law Ruler Software, LLC.

About Charlotte Christian Law
Charlotte Christian holds the highest rating of AV-Preeminent with Martindale-Hubbell. AV Preeminent is a significant rating accomplishment – a testament to the fact that a lawyer’s peers rank him or her at the highest level of professional excellence. At Charlotte Christian Law, we focus on providing passionate, creative, and thoughtful representation for our clients, while addressing their legal needs. Our experienced team is ready to assist you whatever your situation may be. We have different practice teams that work on family law, personal injury and nursing home abuse cases in Huntsville, Alabama.

When Charlotte Christian founded the firm in 2000, she pledged to make sure that all clients receive the personal attention they deserve, the legal support they require and the best possible outcomes that can be obtained for them. We recognize that your legal needs are not like anyone else’s, which leads us to seek the most creative solutions possible. We work to make our clients bigger, better and stronger. Whatever legal situation you may be facing, call – you’ll be glad you did. Please give us a call at 256-859-7277 or visit www.charlottechristianlaw.com.

About Law Ruler Software, LLC
Law Ruler Software is very easy-to-use, plug-and-play legal software with three separate or seamless modules with its Legal CRM, Legal Marketing Automation Software for Lead/Intake/Marketing (More Clients), Legal Case Management  Software(Lower Workload), and Trust/Financial Accounting Software (Increase Profits) for plaintiff law firms. Law Ruler legal software can work with your existing legal case management software or on its own.

Law Ruler Software, LLC is headquartered in Fort Lauderdale, Florida. For more information, please contact our sales department at sales@lawruler.com, call 800-431-6779, or visit our corporate website at www.lawruler.com.

Dan Jacobs headshot 4 9 15 How are law firms losing new clients with their current web forms?
Author: Daniel S. Jacobs / CEO – Law Ruler Software, LLC
Date: July 29, 2015

Consumers are most likely to turn to the Internet to find and research a lawyer before hiring them, compared with other methods, according to a new survey by FindLaw.com, the most popular legal information website.

Thirty-eight percent of people surveyed said they would use the Internet to help them find a lawyer. Twenty-nine percent said they would ask a friend or relative. Smaller percentages said they would contact the local bar association or use the Yellow Pages. (SOURCE: FindLaw.com Survey – April 17. 2014)

The focus has shifted from clients finding lawyers through referrals to a more modern style of law where more than 38% of potential clients research and choose their lawyer online. This polar shift in how new clients choose a law firm makes software such as Law Ruler absolutely critical!

opportunity How are law firms losing new clients with their current web forms?

Carpe Diem. Seize the day and opportunity. Capture more new client signups before they go to a competitor.

Many legal practice management and case management software applications were created before this trend of finding lawyers online was a reality. The need for a newer breed of software called “legal case intake software” is quickly becoming a necessity to maximize this trend in favor of lawyers.

Most law firms have a web form, or series of web forms for different practice areas on their website, and these web forms create an email when someone fills out the “contact me” form.

The classic approach without software-driven automation leaves a lot of room for process breakage, as well as Potential New Client(PNC) leakage.

    There is a 3-5% human error in everything that human beings touch. This 3-5% factor is magnified through every step of the manual process that is currently in place at most law firms today.
case evaluation forms How are law firms losing new clients with their current web forms?

Law Ruler legal case intake software comes with ready-to-use web forms that work in minutes and can be embedded into a law firm’s existing website in minutes by copying and pasting our link with no cosmetic changes.

1. When a law firm’s “contact me” form is completed, then it creates a new PNC(potential new client) in Law Ruler, and that begins a series of customizable email/SMS Text, Dashboard tasks and reminders that prevents PNC leakage.

2. Law Ruler TM comes equipped with its “Traffic Light Reminder System” that integrates Msft Outlook TM, Google Gmail TM, and mobile device technology to make sure a law firm never misses a beat while trying to sign up new clients.

After a law firm office or call center speaks to a PNC and you decide that the law firm wants to retain them as a client, then you have NO TIME TO LOOSE.
When a PNC searches for legal services online, they also see competing firms, and they may also be entertaining offers from competing firms.

It is critical to sign up a PNC immediately, and that is where Law Ruler’s DocuSign integration and “Traffic Light Reminder System” trumps the competition.

Law Ruler can fill in the DocuSign retainer with a firm’s information, your client’s information, fee splits, and any other desired information to save time, and all a firm needs to do is press the “Send Contract” button inside Law Ruler legal case intake software. A PNC can recieve the DocuSign e-contract within minutes of calling a law firm or when a law firm decides they are a good fit.

docusign1 How are law firms losing new clients with their current web forms?

“Existing legal case management software, and legal practice management programs don’t offer this legal CRM, marketing automation software or intake-centric functionality, and it is why we were created by a large national trial law firm, since the current market does not provide this solution. Law Ruler legal case intake software is not competing with companies such as Aderant TM, Needles TM, MyCase TM, and others. Law Ruler legal case intake software enhances a law firm’s existing practice software to offer a law firm integrations with DocuSign, phone systems, and other more modern applications that were not needed 10 years ago when many of these programs were created, and can export new clients into a format that can be easily imported into a law firm’s existing legal case management software,” said Daniel S. Jacobs, Managing Partner/Founder of Law Ruler Software.

hd integration partners How are law firms losing new clients with their current web forms?

DocuSign TM integration solution for Law Ruler Legal Intake Software

[Aderant TM, Needles TM, MyCase TM, DocuSign TM, Google Gmail TM, Microsoft Outlook TM, and Microsoft Mailmerge TM are the respective rights of their trademark owners]