How to Create Uber-like Interactions at Your Law Firm
By Daniel S. Jacobs, Law Ruler
Potential Clients shop for a lawyer’s services within five minutes as they would an Uber ride, and if you are not there to provide on-demand interactions, then someone else will be. There are many instances when waiting several hours, or even a day or two for a lawyer to be reply to a potential client with on-demand interactions, will have a negative impact on the firm’s lead conversion.
To have an Uber-like interaction process in place in your firm, a lawyer or their intake/support staff must be available quickly so the potential client does not go elsewhere. Immediacy goes a long way in converting potential clients into paying clients. Quick connections to suitable lawyers are far more beneficial than a prolonged search for that perfect attorney. It is for this exact reason that potential clients are contacting between 4 and 5 different law firms when they have a legal problem, and it is a critical issue that requires an automated intake solution, Law Ruler.
There are many competitors in the legal market who are not beating you in quality but rather in expediency and the perceived availability of the lawyer with a technology-centric approach. An on-demand, automated intake process with human interaction, like the Uber driver gives you, provides the needed availability to make it more convenient for the client. Ease and affordability drives the millennial consumer and it is a formula that is winning in the business marketplace. The implementation of Law Ruler legal CRM software can take control over straightforward intake tasks affording ease of availability in your office, allowing paralegals and intake specialists to efficiently change the fortune of the firm and provide on-demand intake to callers and web-based leads.
These types of solutions can be implemented to the benefit of all concerned by connecting people and businesses with legal problems to easily accessible lawyers. The legal profession should not however, become out of touch with what the public need most: on-demand services at a fixed rate. That is not to say that services should be compromised. It is in no one’s interest for attorneys to become irrelevant leaving the legal profession to amateurs. Like the taxi driver, a lawyer provides a useful service but at the same time, like that same driver he is sabotaging himself through a delivery service that is becoming irrelevant. The Uber model has come up with a better way to be accessible to the public, and Law Ruler has made this type of delivery model available to law firms for automating their intake process. The legal profession should as well.