by Dan Jacobs, WWW.LAWRULER.COM
Halloween is around the corner so it is only fair to remove the blindfold and talk about the elephant in the room. One of the toughest operational aspects in any business organization is lead generation and lead conversion…often referred to as the sales and marketing funnel or pipeline. Traditional marketing techniques including print may work for lead generation, but are not very effective when it comes to lead conversion.
What is lead conversion software and how does it help? Lead conversion software is a juggernaut, a category killer, and it is a combination of several different apps such as CRM, law firm text chat, legal case intake, marketing automation, social media marketing conversion, text and email drip marketing, phone call tracking, e-signature, ALL-IN-1 seamless app.
If you do not want your marketing efforts making your competitors rich, then you will want to invest in the good lead conversion software. Did you know that statistically, only 5 to 10% of leads that law firms receive nationally are actually converted into clients? Wow. That is scary.
1. Law firms are losing 90-95% of their new, potential clients by not having good, lead conversion software… real simple, no proper mouse trap, not many mice.
2. Did you know that when someone has a legal problem, they call/fill out the web contact form/live chat between 4 and 5 different law firms? With good lead conversion software, you can be the firm they choose and the buck stops with the call to your firm.
3. Leads that call your firm are 5-10x more likely to convert into paying clients than website leads. Did you know that you can bridge that gap with lead conversion software?
Just having a standalone legal CRM is nice, almost cute, like your first teddy bear or toy car, but who needs a second or third place to just go enter data that is missing so much? Umm.. that is called a time waster, and the scary part is a lot of firms didn’t even know it. In a world where business has moved online, your law firm must leverage the emerging marketing technology of lead conversion software.
Want to learn more about how to transform your law firm and start converting more leads? Please CALL 1-954-371-2300 to instantly see a demo of the best, lead conversion software. Call the number and be amazed with how it starts engaging you and makes it really hard not to see what all the fuss is about…