5 Ways to Use Facebook for Cost Effective Legal Marketing
By: Daniel Jacobs, Law Ruler Software, LLC
Facebook remains the leader in social media networks with over a billion monthly active users. As a lawyer; it is important to leverage this broad reach to get a voice and also interact with your target audience. The American Bar Association (ABA) says social media can help law firms create a solid following which in turn helps to boost their reputation.
It is critical to embrace new technologies. Lawyers are not keen to embrace social media marketing and the fear is understandable. However, when used correctly Facebook can guarantee more visibility in local search and this will lead to better conversion of web visitors into leads at a more cost-effective price.
1. Start with a Strategy – Collaborate and Put on Your Thinking Cap
Most law firms approach Facebook the same way individuals do and the results are disappointing. You need to have a social media marketing policy to determine what content you will be posting on Facebook, the frequency and what you want to achieve. You should get input from all stakeholders before launching your company’s Facebook page and this will guarantee better results at the end of the day. Imagine if you can get a targeted lead that converts to a case for $100 instead of $1000. Wouldn’t that be nice?
2. Targeted PPC – Identify and Focus on What Your Perfect Lead Looks Like by Demographics
Facebook PPC ads are much more cost effective than Google Adwords. Facebook ads are more targeted and you can narrow down the target audience based on various parameters. This can be in terms of age, gender, location, marital status among others. This increases the rate of conversion and guarantees a better ROI at a much lower cost than Google PPC.
3. Optimize Your Ads – Target the Need, not your Sales Pitch
While relevance is crucial for any marketing campaign; it is even more important for law firms seeking to leverage Facebook marketing. Your Facebook ads must speak to the search’s intent; if someone is looking for an accident lawyer your ad should answer to the immediate goals of the Facebook user, to make it more likely for the Facebook user to click your ad.
Example: Instead of creating an ad for “Need a personal injury lawyer?” you may want to create an ad for “5 Recovery Tips After a Car Accident” and direct the Facebook user to a landing page on your website that has a STRONG Call to Action.
4. Call to Action on Content-Specific Landing Pages
Now that you have an internet user on your landing page, they are now primed for engagement. On your landing page, you must have a Strong Call to Action such as a Free Consultation Form, Live Chat, a Law Ruler Lead Capture Phone Number, or a Law Ruler Texting Number, or ALL OF THE ABOVE to really do your best to convert the website visitor into a LEAD. If not, then you might just never hear from them again as they call one of your competitors or try to brave it without legal representation(oh no)
5. Implement the Appropriate LEAD Conversion Software for Law Firms
You might be the best, or have the best staff and intake specialists in the industry, but you will never reach the top of Everest without implementing technology to convert leads. After all of your time, efforts, and financial investment to create leads, don’t run out of gas at the finish line.
Good lead conversion software is easy to integrate with your law practice phones and website in seconds to ensure that ANY incoming calls create a new lead as the 1st ring of the phone as it happens in real-time…but faster… I repeat, as the phone is about to ring, you have the caller ID and name of the person calling your firm, and there is NO data entry. The caller/web lead just magically appears… (waving a magic wand)
… it even works with web contact form and live chat leads too!
Why not send a Welcome Text Message to give the Uber look and feel from your law firm
***AS the phone is ringing??? Wait, I can do that??? Sounds like magic to me…but it’s not. It is called Law Ruler.
Want to learn more about how to transform your law firm and start converting more leads?
Please CALL 1-954-371-2300 to instantly start your demo. This phone number will actually give you a demo of the *same* lead conversion technology that we offer. Call the number and be amazed with how Law Ruler starts engaging you.