SMS Text marketing is the leading choice in law firm marketing. E-mail marketing used to be one of the most successful marketing tools in a law firm’s arsenal, but those days are gone. E-mail marketing’s effectiveness has diminished over the last 10 years.
A huge percentage of emails don’t get opened since they are often treated as spam by Microsoft Outlook, Gmail and others. Let’s look at smartphones…they are in the pocket of your audience and you get nearly 100% engagement. Need I say more?
Does your legal practice management software send SMS Text Messages to remind clients to send back agreements? How about to wish them Happy Birthday? You do want referrals…right?
Were you aware that SMS Text Messages are read and acted upon 8x more than e-mails? Does your CRM or legal practice management software have an automated SMS Text marketing feature? Law Ruler is compatible with various leading practice management software such as Needles, Clio, and TrialWorks to name a few.
It is super important to measure the click through rate after a SMS Text message or email has been opened. The main objective of a marketing message is to drive traffic to your website and add visitors into your sales/marketing funnel.
“The percentage of clicks a URL receives in an email is now only 4.2% on average (Mailchimp), whereas the CTR(Click Through Rate) of an SMS message is 19%. This shows that the CTR of an SMS message is also higher than that of email marketing making it more effective.” 1
Let’s take your law practice to the cloud! Law Ruler “Lite” starts at $50/Month and is a 100% cloud-based cost effective legal CRM that includes both SMS Text and E-mail marketing, and all of the essentials to get you started today! It is a great way to dip your foot in the proverbial Law Ruler “pool.”
When you are ready, upgrade to the Pro Edition of Law Ruler which contains ALL of the bells and whistles, our integration engine, call tracking phone numbers, as well as 1 on 1 Marketing Assistance and Support from a key contact inside Law Ruler, to help your firm WIN!
Please be aware that some practice management software that is server-based will require Law Ruler’s Pro Edition for Servers and the Law Ruler Lite Edition will not be a fit for those business use cases. Are you ready for the easy button? Law Ruler’s legal CRM also has a 1-Click e-signature button that makes automating client agreement automation extremely simple. We have the 1-Click easy button!
Law Ruler Lite Edition includes SMS Text and Email Marketing as well as over 25 Ready-to-Use Campaign Templates for most major law practice areas to take the guesswork out of creating SMS Text and Email messaging.
If you are not sending SMS Texts to your potential clients, then you are doing your firm a great injustice. Let’s work together as a team and help you correct this problem today!
If you’re interested in learning more about how Law Ruler legal case intake software & legal CRM can help you sign more cases, automate your client agreements with e-signature, collect information with online client intake forms, or any of our other features, feel free call today at 1-800-431-6779 or click here to schedule a free product demo.
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1: SOURCE: (2014, April 2) SMS Vs Email Marketing: The Gloves Are Off [web post], from http://tweakyourbiz.com/marketing/2014/04/02/sms-vs-email-marketing-gloves/