by Colin Walsh | Nov 9, 2023 | Client Intake, CRM Software, email marketing, Marketing Automation
Return on Investment (ROI) is a calculation used to determine the viability of a financial venture. For your personal injury law firm, ROI provides a useful measurement for determining whether the revenue generated by your legal marketing strategy justifies the cost,...
by Colin Walsh | Nov 2, 2023 | Client Intake, CRM Software, email marketing, Legal CRM, Marketing Automation
An effective legal marketing campaign incorporates various tasks and strategies to attract prospects, nurture leads, and drive conversions. While it is a critical component of law firm growth, it is also one of the most time-consuming aspects of running a successful...
by Colin Walsh | Oct 26, 2023 | Client Intake, CRM Software, Legal CRM
When people initiate contact with a Social Security Disability (SSD) law firm, it is typically during a very difficult time in their lives. They have recently experienced some type of disabling event leaving them financially challenged, and – in many cases...
by Colin Walsh | Oct 19, 2023 | Click-to-Call, CRM Software, Intake Software, Legal CRM
Within a law firm, productivity is measured by the efficiency and quality of provided legal services. High productivity means that your firm is maximizing its time and resources, which can translate to higher profitability. Low productivity typically indicates a...
by Colin Walsh | Oct 12, 2023 | Client Intake, CRM Software, Legal CRM, Marketing Automation
When people seek legal representation, they typically do so with a belief that the case outcome will match their expectation. They are unshakable in their perceptions, and they cannot imagine how any court would see the case differently. As a result, managing...
by Colin Walsh | Oct 5, 2023 | Client Intake, CRM Software, email marketing, Legal CRM
Making the move into mass torts is no easy task. These are some of the most complex legal cases a law firm can take on, requiring a lot of time, effort, and skill against some formidable defendants. But along with the legal knowhow of these matters, firms must master...
by Colin Walsh | Sep 28, 2023 | CRM Software, Intake Software, Marketing Automation
Within a law firm, productivity is measured by the efficiency and quality of provided legal services. High productivity means that your legal practice is maximizing its time and resources, which can translate to higher profitability. Low productivity typically...
by Colin Walsh | Sep 21, 2023 | Client Intake, Intake Software, Legal CRM
Mass torts has become a robust legal practice area filled with growth potential and profitability for personal injury law practices. But making the decision to take on mass tort cases and successfully making the transition are two different things. Many personal...
by Colin Walsh | Sep 14, 2023 | Client Intake, CRM Software
A successful legal client intake process is essential for growing a law firm. These procedures extend from the implementation of a strategic marketing plan through the various lead nurturing efforts, concluding with the conversion and onboarding of paying legal...
by Colin Walsh | Sep 7, 2023 | CRM Software, email marketing, Legal CRM, Marketing Automation, Social media marketing
Profitability is always a concern when running a law practice. Every purchase must be made with intention and an eye towards the resulting benefit, including those related to legal marketing plans. When firm leaders make decisions about advertising tactics, they do so...