by Colin Walsh | Aug 24, 2022 | Legal Software
Marketing needs can vary greatly from one industry to the next. What works wonders for a large sportswear retailer may prove far too complex for the average-sized law firm. Yes, they both need quality marketing services, but a closer look reveals some vastly different...
by Colin Walsh | Aug 19, 2022 | CRM Software, email marketing, law firms, Lead Conversion, Social media marketing
Social media has increasingly become an acceptable and even necessary aspect of law firm marketing. For years, the legal industry dismissed these platforms as more social than business tools. Yet, as social media continuously evolved, so did its usage among law firms....
by Colin Walsh | Aug 12, 2022 | CRM Software, Intake Software, Lead Conversion, Lead Nurturing
The client intake process sets the tone for attorney-client relationships by crafting client expectations about the legal representation they will receive. Done correctly, it is the first step in a positive direction towards client satisfaction. But one misstep can...
by Colin Walsh | Aug 3, 2022 | Lead Nurturing, Legal Software
Trust means everything within the practice of law. Leads want and need to feel assured that the law firm they choose will diligently work to advance their interests in a skillful and honest way. One of the best ways to build that trust is through referrals. Whether...
by Colin Walsh | Jul 29, 2022 | CRM Software
Client retention is essential to consistent law firm growth. It represents a firm’s ability to keep clients satisfied with its delivery of legal services and loyal to its brand. That satisfaction keeps clients coming back to the firm for their legal needs and moves...
by Colin Walsh | Jul 25, 2022 | CRM Software, email marketing, Lead Conversion, Lead Nurturing, Legal Software
Capturing new legal clients is no simple task. It requires a level of consistency, specification, and timeliness that many law firms just don’t have the resources to handle. Done manually, a comprehensive process can result in far too many nonbillable hours....
by Colin Walsh | Jul 14, 2022 | Intake Software, law firms, Lead Conversion
The Call to Action (CTA) is an essential, but often overlooked, part of any law firm marketing campaign. Even the most well-written content can fall flat without an effective CTA that prompts recipients to act. With a little planning and creativity, your firm can...
by Colin Walsh | Jul 6, 2022 | email marketing, Lead Nurturing
Law firms cannot afford to take a “set it and forget it” approach when it comes to maintaining a successful email marketing campaign. Instead, they must take proactive steps to ensure that these campaigns are efficiently managed, reaching the right people, adding...
by Colin Walsh | Jun 30, 2022 | video marketing
Content is king when it comes to law firm marketing. When done correctly, it gives your firm valuable credibility and provides prospects with the information they need to initiate engagement. For most law practices, content is showcased through website pages and blog...
by Colin Walsh | Jun 22, 2022 | CRM Software, Intake Software
Many industries utilize case studies to enhance their marketing efforts. Business leaders see these tools as invaluable assets for helping potential customers better understand their businesses and the quality of services they provide. In recent years, the legal...
